Deeper Business Insight withAlteryx at Delhaize America

Mandy GrayManager of GeoAnalytics, Delhaize America

Outline• Delhaize America overview• How we use Alteryx• Case Study: The Alteryx Impact on our business• Q&A

Where We Are:Eastern USA Grocery Retailer with 1300+ stores from Northeast - Mid-Atlantic - South

Alteryx supports our criticalstrategic priorities• Operations / Supply Chain• New Site Location / Real Estate• Marketing• Trade Area creation• Customer Behavioral/Basket

Analysis

How we use Alteryx

Alteryx is used in a variety of ways• Data discovery• Report generation• Ad hoc requests• Mapping• Spatial analysis• Querying databases

The Alteryx impact on our business• Time & Cost Savings• End-to-end Control (analysis to output)

• Removed dependencies outside department

• Replicability / Continuity• Process is well-documented, output identical run-to-run• Easy continuity with new staff

• Deeper Insights & Empowered Associates• Analysts spend less time crunching, more time thinking

Case Study: Trade Area Report Creation

Time & Cost Savings: Trade Area Report Creation• Before Alteryx: long,

complex, expensive process

• Early Alteryx days: faster, cheaper, centralized process

• Today: Exponentially faster process

From days per store to hours per store

From hours per store to hours for entire network

Took ~8,000 button clicks

to complete entire network

(about a month)

Takes 5 button clicks

to complete entire network

(<2 weeks)

End-to-end Control: Trade Area Report Creation

A single workflow takes us:from raw

data……to final product

Alteryx workflow (example)

(marrying multiple sources: spreadsheets,

Access, ODBC, ESRI, ASCII, MapInfo, SAS, etc.)

(can be PDFs, PowerPoints, Tableau, Qlik, Excel, ESRI,

etc.)

Replicability / Continuity: Trade Area Report Creation

• Comments and instructions can be added to workflows—helpful for new staff…and foggy memories!

• Once built, the output of this workflow is exactly the same every time, even for different inputs

Alteryx workflow (example)

Store 1

Store 2

Store 3

• Every data source and process step is clearly visible…useful sequences can be copy/pasted

Deeper Insights & Empowered Associates: Trade Area Report Creation

• Bulk processing allows analysts to view data at macro level• Aggregate, banner-level analysis now possible• Time series analysis now possible

• Basic report generation off the plate, new questions have room to grow• What can we learn about competitive impacts, behavioral trends,

demographic shifts?

• Availability of reports for all stores means we can share with our front line

“Its incredible what people can do when they’re empowered with data.” --Food Lion Central Division Regional Director

THANK YOU!

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