Post on 16-Mar-2016
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DEEP design thinking: a human-centered approach to learning, creating, & being through Empathy.
#EAINNOVATESBe Curious. Be Passionate. Let Learning In.
discoverLaunchd.TEAMSs Assemble
PROMPT: With Great Understanding, Comes Great Design
SUPERPOWERSUPERPOWER
HEROHEROkryptonite
kryptonite
discover Context411 splatter
PROMPT: Take a moment to splatter & chatter brain matteraround the design topic.
WHAT?
WHER
E?
WHO
?HOW?
DART BOARD
empathizeNeedfindingface 2 face
PROMPT: Dive DEEP in gaining a better understanding of Users around the design challenge.
Tell me a time when...?Can you describe your feelings around the moment?What makes you say that?Tell me more about...?Can you recall an experience that was similar?Why was that? Why? Why?How so?
empathizeSynthesizing/Needfindingstart with WHY
PROMPT: As a need is uncovered, dig deeper with your User to get to the root of the need.
WHY...
WHY...
WHY...WHY...WHY...
empathizeSynthesizingempathy map
PROMPT: Unpack & sort needfinding (post-its R easy)
USER
needs & insights
quotes
thinks & feels
empathizeDefine The 4 Dubyas
PROMPT: Create a Needs Statement for your User.
WHO WHO is this about?(BE DESCRIPTIVE)
What needs have been revealed?(HEADLINE WHATS BEEN EXPRESSED)
Where is this most impacting the User?
(SHOW THE EXPERIENCE)
Why does it matter to the User?
(SHED LIGHT ON THE INSIGHTS)
WHAT
WHERE WHY
empathizeDefine Needs MadLib
PROMPT: Create a Needs Statement for your User.
WHO is this about?(BE DESCRIPTIVE)
What needs have been revealed?(HEADLINE WHATS BEEN EXPRESSED)
Where is this most impacting the User?(SHOW THE EXPERIENCE)
Why does it matter to the User?(SHED LIGHT ON THE INSIGHTS)
Our User...
needs a way to...
when/while...
because...