Philadelphia SEO

Philadelphia SEO

Deconstructing The SEO Tactics of Successful Websites

Philadelphia SEO

What I was looking at:• Outline SEO tactics that top sites

have been using successfully.

• Focusing mostly on on-site SEO tactics.

• Tried to find a mix of industries, but may lean eCommerce.

Philadelphia SEO

Thrillist.com

Philadelphia SEO

Thrillist.comThe Thrillist is attacking the scene of local cities across the world.

Philadelphia SEO

Thrillist.comThey offer ridiculous recipes that gain a lot of social shares and links.

Philadelphia SEO

Dodge.com

Philadelphia SEO

Dodge.comLast year’s Dodge site lacked any real content on the main car pages

Philadelphia SEO

Dodge.comThe redesigned site is full of simple SEO that most car companies ignore.

Philadelphia SEO

AutoBlog.com

Philadelphia SEO

AutoBlog.com

Philadelphia SEO

AutoBlog.comAOL combined AOL Autos with AutoBlog to condense the SEO value.

Philadelphia SEO

AdWeek.comSimilar to AutoBlog, AdWeek has combined their blog network into 1 site.

Adweek Blog Network:● TVNewser● TVSpy● LostRemote● AgencySpy● PRNewser● SocialTimes● FishbowlNY● FishbowlDC● GalleyCat

http://www.adweek.com/socialtimes/http://www.adweek.com/agencyspy/http://www.adweek.com/tvnewser/http://www.adweek.com/tvspy/

Philadelphia SEO

Spiderbites.NYTimes.comhttp://spiderbites.nytimes.com is a dynamic custom sitemap that allows quick crawling.

Philadelphia SEO

Zappos.comZappos.com pulls reviews to the hompage to add fresh content. They also have a dynamic script that auto hyperlinks specific keyword phrases with in customer reviews.

Philadelphia SEO

Macys.comMacy’s is starting to add content tag clouds to the bottom of all their pages.

Philadelphia SEO

Overstock.comOverstock is beginning to grow into other markets such as fresh produce, pet adoptions, and cars.

Philadelphia SEO

Overstock.comOverstock uses buying guides to create targeted content.

Philadelphia SEO

LampsPlus.comMost times facets and filters hurt search. Lamps Plus developed a way to make them all unique

Philadelphia SEO

Amazon.comAmazon is using the power of their reviews to make “Top-Rated” pages.

Philadelphia SEO

BarnesandNoble.comBarnes and Noble is adding the whole chapters as content to product pages.

Philadelphia SEO

Colgate.comColgate has created a very large oral health resource center. Even focuses on Dental Professionals.

Philadelphia SEO

pressroom.toyota.comToyota is using its pressroom to house all their press releases in a fashionable way.

Philadelphia SEO

NorthernBrewer.comNorthern Brewer is a specialty ecommerce store who has one of the more active forums in Home Brewing.

Philadelphia SEO

Lowes.comLowes has been adding a ton of content to the Ideas & How-Tos section.

Philadelphia SEO

GuitarCenter.comGuitar Center has built local store pages with a ton of interactivity and information.

Philadelphia SEO

GuitarCenter.com Cont...

Philadelphia SEO

Thank You