Department of Communities and Local Government

Design Thinking

Colum Lowe 4th November 2014

Design as a framework to innovate

Innovating through design Deliver Solutions which work

Develop Potential solutions

Deliver Solutions which work

Develop Potential solutions

Define The area to focus upon

Discover Insight into the problem

Innovating through design

Deliver Solutions which work

Develop Potential solutions

Define The area to focus upon

Discover Insight into the problem

Being people centred

Being visual

Being collaborative & iterative

Innovating through design

Being people centred

Principle one

- Who pays for it?

- Who uses it day to day?

- Who told someone else to buy it?

- Who selects this product for retail?

- Who takes it from you out into the world?

- Who sells it to the customer?

- Who looks after it if it goes wrong?

Shopper

User

Specifier

Buyer

Distributor

Retailer

Service

The real customer

Extreme (Power users)

Extreme (Rejectors)

Core

Extreme Users Rich insight can be found at the edges

Being visual

Principle two

Sketching an idea for a product

Physical stuff Objects and spaces, large and small.

Showing the underlying technology

1854 cholera epidemic

Water not miasma

Being collaborative and iterative

Principle three

Prototyping products

Prototyping communications

Prototyping environments

Can you afford not to prototype?

170,000 households £65,000

Risk management

For every £1 spent solving a problem in design stage, it costs £10 to tackle in development and £100 to rectify after launch.

£1 - £10 - £100

Prototyping Manage risk by trying things out quickly and cheaply.

Thank you www.designcouncil.org.uk