Doubling Down:Getting SEO & Social Value from Online Ad Campaigns

David Vogelpohl@davidvmc

david@marketingclique.com

Typical SEO Strategy

Research Keywords

Write Content

Build Links

Social Media

Problems with Typical

Keyword Research Doesn’t Include Conversion Rates

Content Writing is Hard Work

You have to beg for links

Social Media is a Limited Universe

You’re already paying so it’s time to…

Double Down!

SEM and Keyword Research

Find out what keywords are valuable before doing all the hard SEO work

SEM / Display and Back Links

Use long tail / cheap traffic to promote content, gain exposure and create links

SEM / Display and Content Creation

Create a guest post landing pageand buy traffic to attract writers

SEM / Display and Social Media

Buy traffic and point it to yourSocial media profiles (gasp!)

+ =

Affiliates and Back Links

Make them

Ask them

Guest post on their site

Pay them (gasp, again)

Affiliates and Content Creation

You’re doing them a favor,so they’ll do it for free

and do a good job!

Pro Tip: They already know your industry and are probably a recognized name.

Affiliates and Social Media

Support deep linking andencourage them to promote content

on social media

What you’ve learned

Use SEM for research

Use ads to promote content

Use ads to create content

Make affiliates give you links

Use affiliates to create content

David Vogelpohl@davidvmc

david@marketingclique.com