Google Analytics + Databox: Tips, Tricks & Queries

Databox Partner Program

7/12/17

Agenda for Today: 1. What’s Available?

2. Custom Query Capabilities

3. Templates with Custom Queries

4. Newly Released Features

5. Suggested Activities for You

Naturally, we pull 130 Google Analytics metrics

Avg. Order Value˪ AOV by Channels˪ AOV by Sources˪ AOV by New vs ReturningAvg. revenue per userAvg. Time on ScreenAvg. Time on PageAvg. Quantity˪ Avg. Quantity by Channels˪ Avg. Quantity by Sources˪ Avg. Quantity by New vs ReturningAvg. Session DurationBounce rate˪ Bounce rate by New vs ReturningAvg. Dwell TimeTotal Dwell TimeGoal Completion Rate by PageSessions by Blog Landing PageReturning usersRevenue per visit

Ecommerce Conversion rate˪ Ecommerce Conv % by Channels˪ Ecommerce Conv % by Organic Keywords˪ Ecommerce Conv % by Landing page˪ Ecommerce Conv % by Sources˪ Ecommerce Conv % by New vs ReturningGoal Completions˪ Goal Completions by Channels˪ Goal Completions by Goals˪ Goal Completions by Sources˪ Coal Completions by New vs ReturningGoal Conversion Rate˪ Goal Conversion Rate by Channels˪ Goal Conversion Rate by Goals˪ Goal Conversion Rate by Sources˪ Coal Conversion Rate by New vs ReturningGoal Value˪ Goal Value by Channels˪ Goal Value by Goals˪ Goal Value by Sources˪ Coal Value by New vs Returning

Revenue˪ Revenue by Channels˪ Revenue by Organic Keywords ˪ Revenue by Landing page˪ Revenue by Sources˪ Revenue Value by New vs ReturningQuantity˪ Quantity by Channels˪ Quantity by Sources˪ Quantity by New vs Returning˪ Top Paid Keywords by Sessions˪ Sessions by Social Networks˪ Sessions by Sources˪ Top Sources / Mediums by SessionsTotal eventsTransactions˪ Transactions by Channels˪ Transactions by Sources˪ Transactions by New vs ReturningTransactions per user˪ Transactions per user by Channels

Sessions˪ Sessions by Channels˪ Sessions by Geo Location˪ Top Events by Sessions by Label˪ Sessions by Organic Keywords˪ Sessions by Page˪ Sessions by Landing page˪ Sessions by New vs ReturningSessions via Social referrals% New SessionsPages / Sessions˪ Pages / Session by New vs ReturningPageviews˪ Pageviews by PageNew UsersAvg. Session Duration˪ Product Revenue by Product NameScreens / Session˪ Screens / Session by New vs ReturningScreen Views˪ Screen views by Screen name

We also have 23

GA templates

Google Analytics (Website Traffic)

… including the most downloaded template in our gallery

use this template

leverageGOOGLE ANALYTICS

● Google Analytics is our most popular connector● Submit a template to our template library to

generate leads

submit a template

● Not sure what segments are? Unsure how to use filters? Read this article to learn about GA terms that may be causing confusion

get more information on GA terms

Lead generation from Template downloads

Agenda for Today: 1. What’s Available?

2. Custom Query Capabilities

3. Templates with Custom Queries

4. Newly Released Features

5. Suggested Activities for You

customQUERIES

● Can utilize dimensions, segments and filters to sort your data

● Example: desktop users who have viewed your blog vs. mobile users

what kind of queries can I create?

● You can use custom queries to get a much more granular view of the data and essentially create your own metrics

what do I do if a metric isn’t available?

help

A. Custom Query Name (required): Write a name for your custom query in this field.

You will find this name/title as a metric option in the designer after saving the query.

B

D

C

E

B. Metric (required): Select a metric from your connected google analytics data source, such as users, new users, clicks or pageviews.

A metric can be used in combination with other dimensions or metrics, but only where valid combinations apply.

D

A

C

E

C. Dimensions (optional) : The dimensions parameter breaks down metrics by common criteria, such as by browser or country (like in the example).

When dimensions are requested, metrics are segmented by that value. If a query has no dimensions parameter, the returned metrics will provide aggregate values for the requested date range, such as overall pageviews or total bounces.

B

D

A

E

D. Date range (required): To display your data the way you like, you will need to choose a date range.

Click on the "Date range" field and selected intervals will be enabled for a new metric.

B

A

C

E

E. Compare With (optional): Select a date range to compare your previously selected interval to.

This date range will be used for "previous line" on line and bar charts, and for calculating change %. Options are: None, Previous Interval, or Same Interval Last Year.

B

D

C

A

F. Segment (optional): A segment is a subset of your Analytics data.

For example, out of your entire set of users, one segment might be users from a particular country or city. Another segment might be users who purchase a particular line of products or who visit your page and came from organic search sources, as in our example.

FG

H

G. Max Results (optional): Maximum number of rows to include in this response.

The Analytics Core Reporting API returns a maximum of 10,000 rows per request by default. This cannot be set any higher. It can return fewer rows than the "Max Results" value if there aren't as many dimension segments as you expected.

G

H

F

H: Filters (optional): You can filter results by dimensions or by metrics. Filters can be combined using AND or OR boolean logic.

Filtered queries restrict the rows that do (or do not) get included in the result. Each row in the result is tested against the filter. If the filter matches, the row is retained, and if it doesn't match, the row is dropped.

FG

H

METRIC (New Users)

DIMENSION(Country)

US

Australia

Germany

SEGMENT(Organic Traffic)

New Users/ Organic by Country

FILTER

FILTER

FILTER

Agenda for Today: 1. What’s Available?

2. Custom Query Capabilities

3. Templates with Custom Queries

4. Newly Released Features

5. Suggested Activities for You

use this template

● Blog Post Pageviews● Avg & Total Dwell Time

● Blog Post Pageviews● Blog Pages/ Session

● Goal Completion (All Blog Posts)● Returning Visitors to Blog

Blog Quality Metrics

use this template

● Sessions Email Device● Landing Pages from Email

● Sum, Email Sessions● Sessions by Email Campaign

● Signups from Email● Conversion Rate by Email

Email Traffic Overview

use this template● Total Time on Page, Organic● Goal Completions, Organic

● Organic Traffic Landing Pages● Total Pages Viewed, Organic

Organic Blog Traffic

Agenda for Today: 1. What’s Available?

2. Custom Query Capabilities

3. Templates with Custom Queries

4. Newly Released Features

5. Suggested Activities for You

newly releasedFEATURES

● Switch date ranges for the entire databoard● Only have the ability to switch between date

ranges that all datablocks have in common

master date range switch

● Favorites: user-specific databoard classifications● Tags: account-wide way to organize databoardstags & favorites

● Toggle between your agency and client accounts from your mobile device

mobile switch accounts

shareDATABOARDS

● Send the streaming URL via email or direct URL

● Schedule a snapshot that Databox will send to selected recipients at a specified time each day, month, week, or quarter

help

recently releasedCONNECTORS

● MOZ, SEMRush, Google Search Console

● YouTube, Vimeo

● New FB Ads, HubSpot Mktg, and HubSpot CRM Connectors

● Seventh Sense, VOIQ

provide agency info here

Agenda for Today: 1. What’s Available?

2. Custom Query Capabilities

3. Templates with Custom Queries

4. Newly Released Features

5. Suggested Activities for You

Suggested Activities for You1. Download the Blog Quality Metrics template to view custom

queries with your own metrics.

2. Create a custom query to get a more granular view of your Google Analytics data.

3. Organize your accounts with tags and favorites.

4. Schedule screenshots to be sent to you, your teammates, and/ or your clients.

Session #9: Leveraging the FB Ads Connector

Databox Partner Program