Post on 19-Jan-2015
description
How To Be Awesome Online
Yes.. From a car dealership : )
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Yearly Website Traffic - Avg/Month Yearly Website Traffic
4 Sexy Data Driven Strategies,
to be awesome online.
4Q SurveyCost: Free
What is a 4Q Survey?
4Q Survey Result Dashboard
Why is it important?
• Context is gold! – What was the purpose of your visit today– Were you able to complete your task?– (If unable) Why not?– How would you rank this site 1-10– What would make this site better?
My favorite part…
• Call bullshit on internal opinions. • Say no to internal preferences. • Do what works.
But I can’t say no.. He’s the HPPO
AB TestingCost: Free or $17/mo
How to test Hippo brainwaves and 4q insights!
A/B Testing
A/B Testing
Optimizely and Google Content Experiments
Optimizely – Controlled & Super Easy
• Phone number placement• Pop-up conversion forms• Crazy video on the homepage• Thank you page after lead submission
“What if we did ______?”+“That will never work!”=
“What if we did ______?”+“That’s ridiculous!” + “well let’s just test it, see what happens”+ “Ok” =
A/B Testing
VideoCost: Free(ish), Equipment Cost
Web Video
• Websites that use video– See 200% to 300% more visitors– 100% more time spent on site– 63% more page views
Marketing Sherpa 2012 via Harvard Business Review
What Kind Of Video?
• Informative, Funny, or Emotional– < 2min Funny– < 3min Informative – < 10min Super Info– Emotional 2-5?
Start With A Data Driven Decision
Top Exit Pages from Google Analytics
Start With A Data Driven Decision
Top Landing Pages from Google Analytics
Growing Search TrafficCost: Free(ish), Time Building New Pages
SEO
Why is that important?
• If you have a 4q survey• AB testing your stuff• Site chocked with engaging video
GET SOME EYEBALLS!
Where to start?
• Google keyword tool for common searches• Google Adwords – actual search phrases• Your business/brand name• Your business + Regina (Capital Ford Regina)• Your brand + Regina (Ford Regina, Ford Dealer
Regina)• Free “keyword visibility” tracking sheet
Keyword Spreadsheet
Fill in the yellow, It does the rest.
Delete the 3 or 4 garbageterms
1st page 1st result = 1.12nd page 3rd result = 2.33rd page 5th result = 3.5> 4th page = 4
Ok, spreadsheet, now what?
• If you build it they will come sometimes
• Make some content about each of those keyword phrases.• Blog posts, video, internal pages etc..
Track your progress and show what works
Blog aboutMarketingAgency Regina And VideoOn Marketing Strategy Regina
Upcoming week let’s focus on some provincialkeywords, we’re losing ground!
Data isn’t sexy at first…
The Goods…
• www.iPerception.com• www.optimizely.com• Keyword Spreadsheet (email copy)
• Mitch Gallant – mitch@capitalauto.ca– 531-6404 (call/text)– @mitch_4