Paolo Tosolini

New Media Business Manager, Microsoft

Austin Winters

Product Manager, Microsoft

Dare to Share! Enterprise Podcasting: Enabling user-generated content on your own internal SharePoint-based YouTube

05-Mar-09

What is a Podcast?

Podcatchers and Devices

How I started with podcasting

My new commuter companion

60 minutes of refreshing daily learning

512 calories burned every day

Home

Office

Changing careers

The Problem

1. Provide a mechanism for the Microsoft Field to share knowledge, ideas and best practices more effectively

2. Deliver rich media content securely to our mobile workforce

Stretched Goals • Communications

• Training

• Expert knowledge repository

• Innovation

• Networking based on topic

• Company wide asset

The Vision

The Solution: Academy Mobile

• Social computing platform

• Built on SharePoint Server 2007

• Key Features• Download, Streaming via Silverlight

• Tagging, Tag Cloud

• Search, RSS

• Alerts, Profile Management

• Ratings, Commenting

• SmartPhone view

Academy Mobile: Home Page

Podcast selection

Editorial

NavigationSearch

Academy Mobile: Podcast Page

Podcasterdetails

Ratings,Comments,Tags,Collateral files

Streaming Silverlight player

Academy Mobile: Podcaster Page

Podcasterdetails

Filteredpodcastsview

Academy Mobile: Series

Filteredpodcastsview

Customized editorial

Recipe for Enterprise Podcasting

Platform

Adoption strategy

BusinessProcesses

Academy Mobile: Workflow

Create Edit| Publish| Consume|

Academy Rewards and Recognition

• Demo at Microsoft Global Sales

meeting (13000 people)

• Distributed 6000 micro SD

memory cards filled with podcasts

Academy Mobile Launch

• Signage• Booth• Video• Pod-corn…

Internal Events

Testimonials

Voice from the Field

Podcast-In-A-Box Program

• Centralized loaner program of

podcasting equipment

• Minimum monthly commitment of 3

podcasts

• Podcasters can keep equipment as

long as they deliver on commitment

• Online training resources

Podcast-In-A-Box Program – The Long Tail

Consumption

Number ofpodcasts

TODAY

Few podcasts drive most of the consumption

DriveTimeExecutive series

Podcast in a BoxField content

GOAL

Increase visibility of field produced podcasts

Editorial support

Defining Success

Metrics Results

Total Podcasts Uploaded since July ‘07

5750

Downloads 186,000

Reach 14K Unique Users (16% all MS FTEs)

Number of Channels (series) 40+

Podcasting Kit for SharePoint (FREE)

http://www.codeplex.com/pks

Delta Air Podcast

www.RobinMaiden.com

IBM TV

Deloitte Insights

Conclusion

• Recipe for successful implementation• Working platform• Production and Operations teams in place• Initial content for launch• Buy off / communication from executive• Positive first user experience • Content production plan• Educational tools for Do-It-Yourself podcasters• Continued marketing to keep up momentum• Editorial support

… and a lot of passion!

Q&A

Thank You!

Paolo Tosolini – paolo@tosolini.com