Digital Leadership: What should we be doing?

Dan Slee Walsall Council

My digital story...

In 1993...

Greetings from Brisbane

http://flic.kr/p/8vqnQQ

In 2005...

In 2005...

In 2012...

In 2008...

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Our social story 2013

67profiles

6 platforms

35,000sign-ups

170,000reach

Three things we learned...

North Korea District Council

http://flic.kr/p/5scVEJ

How not to...

Some examples...

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Telford bloggers and Telford Council

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South Staffordshire Council

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@walsallwildlife

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@walsallwildlife

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@walsallwildlife

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100 per cent have Facebook and Twitter

97.5 per cent expect this to increase

Almost 40 per cent said trust and training were the biggest barriers.

Source: Best by West Midlands whitepaper July 2013

31Casestudies

Things we all need to do next

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Anyone can be a digital leader

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Your digital leaders may not be whe re you think the y are

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Share the swe ets

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http://www.youtube.com/watch?v=gRkKL8_-R9M

Tell the human story

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Use just enough of the internet - C arr i e B i sh o p

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Use it to solve problems, not because you can

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Have a digital communications specialist

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Share the success

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Tackle trust with training

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Press releases are dead

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Sie ze power, make your own network

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Don’t park illegally in Vilniushttp

://youtu.be/V-fWN0FmcIU

Thank yousleed@walsall.gov.uk

Daniel.slee1972@gmail.com@danslee