Proven Things You Can Do Right

Now to Get More Traffic

Your Presenter:

Marc Horne

Do Not Immediately Start Utilizing

Every Method We Will Discuss.

Pick a couple ways and put primary focus on them.

Unless you have a team of people working for you.

REMEMBER:

Have Remarkable Content and Deals

• Nothing trumps remarkable content & solid deals.

• Syndicate your remarkable content & deals across

the web to FB, Twitter, LinkedIn, etc..

• Drive traffic to your blog posts / content.

Let’s see our primary options…

• Paid Traffic – Do you have an advertising budget?

• Social Traffic – (Contests, Gamification, FB, Youtube)

• Organic Traffic – Content, syndication, press releases, videos, podcasts, articles,

etc.

• Affiliate Traffic – People with a list, a following, an audience

• Guerrilla Traffic – Pamphlets, billboards, business cards, etc.

Paid Traffic

• Google Adsense – http://google.com/adsense

• Bing Advertising - http://advertising.microsoft.com/bing

• Yahoo Advertising Solutions – advertising.yahoo.com

• Facebook Ads – http://facebook.com/advertising

• Plenty of Fish – http://ads.pof.com

Paid Traffic

• Stumble Upon - http://stumbleupon.com/ads

• LinkShare - http://linkshare.com/

• ShareASale - http://shareasale.com/

• adBrite - http://adbrite.com/

• InfoLinks - http://www.infolinks.com/

• Clicksor - http://www.clicksor.com/

Paid Traffic

• Banner advertising

• Magazines

• Newsletters

Social Traffic• YouTube – Tips, tricks, keywords, titles, descriptions.

• LinkedIn – Join groups, be active.

• Facebook – FB wants businesses to use FB like

regular people do. Not use spam marketing.

• Twitter – syndicate your content from it and tweet

relevant things. Follow folks.

• Pinterest

Guerrilla Traffic

• Wacky waving inflatable arm flailing tube men.

• Pamphlets, business cards…

• Swag: coffee mugs, branded video cameras, etc.

• Billboards and beyond.

Organic Traffic

• Google wants unique, quality content. Period. Don’t

game the system.

• Blog, articles, podcasts, videos, etc.

• Use HC TRAFFIC PRO.

Challenge:

• Create and syndicate one piece of content each day.

Optimization

• Call your visitors to act. People are lazy. Instruct your visitors on exactly what your

desired action is.

• Keep your opt in box above the fold and always visible to those who have not yet

subscribed. More than 80% of visitors never scroll down.

• Make opting-in, connecting, and joining your site easy by allowing Facebook

Connect or Open ID as an alternative option to register.

• Provide a solid and real reason that a user should subscribe and make it a no

brainer. Talk Benefits – Not Features.

Traffic• Grow your social media presence. Seek new strategic relationships and

affiliate partners.

• Optimize your website for the search engines by having relevant key

words, titles, and meta descriptions on your website. On-page text and

copy plays a vital role in ranking of websites. Without a vast knowledge of

SEO, the wise thing would be for you to outsource this aspect to

professionals.

• Release remarkable content. Videos, articles, press releases, podcasts,

and social bookmarking are a few types of content that you can submit to

various websites.

Gamification

• Gamification is the use of game design techniques,

game thinking and game mechanics to enhance non-

game contexts.

• Encourage users to engage in desired behaviors.

• Las Vegas Casinos, Mobile Apps. (Words

w/Friends), Farmville, etc.

Gamification• achievement "badges”

• achievement levels

• "leader boards"

• a progress bar or other visual meter to indicate how close people are to completing a task a company is

trying to encourage, such as completing a social networking profile or earning a frequent shopper loyalty

award.

• virtual currency

• systems for awarding, redeeming, trading, gifting, and otherwise exchanging points

• challenges between users

• embedding small casual games within other activities

Gamification

• Challenge: How can you “Gamify” your website?

Incentivizing

• Giving Commissions, Rewards, or Credits for

Sharing and Referring Friends. Incentives can make

employees work harder, affiliates push harder, and

clients more eager to share.

Incentivizing

• Challenge: How can you add incentives to your

affiliates, customers, prospects, and employees?

Piggybacking

• This is a situation where your company benefits

another company or organization while at the same

time marketing your own product or service.

• Using the "Social Media World" and other highly

trafficked sites to piggy back off of there.

• Guest blog posts.

Piggybacking

• In order to be in a position to piggy back:

• - There must be no element of competition

• - You need to be going after the same target

audience

• - You must be able to provide some benefit to the

other company or organization

Piggybacking

• Challenge: Find 3-5 companies who you can

piggyback.

Freebies

• One of the oldest tricks in the book is to give away

something of value for free. Gain trust, impress,

show that you have value to offer, and folks are

much more likely to want to buy something from you.

Nurturing Your List

• You can create stories and options and benefits that naturally spread from this

group to their friends, and your core group can multiply, with 5,000 growing to

10,000 and then 100,000.

• Or you can put the group through a sales funnel, weed out the free riders and

monetize the rest. A 5% conversion rate means you just turned 5,000 interested

people into 250 paying customers.

• Multiplying scales. Dividing helps you make this quarter's numbers.

Upgrades and addons

• “Free Offer Plugin”

• Mobile App

• Custom Consulting

dailydealbuilder.com/go

Thank you for attending