Post on 20-May-2021
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DAI and National Geographic: The Nexus of
Youth, Technology and Tourism – Lessons from the
Field
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Tourism and Youth Opportunity
Jonathan Tourtellot
www.DestinationCenter.org Focus on Places LLC
Gulf War
9/11 attacks
Tech bubble bursts
Millennium travel spike
The tourist-population boom
SARS & Iraq War
Financial crisis
Recovery,
1 BILLION
arrivals,
Oct 2012
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WHAT NEXT?
“By 2050, three billion people will be enjoying middle class wealth.” —David Scowsill, CEO, WTTC, April 2013
2050
3 billion!?
1990
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The Two Faces of Tourism • Crass over-development
• Crowding • Cultural
degradation • Pollution
• Ecological damage
• Ugliness • Social
problems
• Economic benefit
• Cultural pride
• Conservation of historic and natural sites
• Public education
• International understanding
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DESTINATION TOURISM STYLES DIFFER IN RELATION TO PLACE
Touring R & R Entertainment
www.geotourism.org
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Touring-style tourism Relies on human and physical character of place. ACTIVITIES • sightseeing • history • nature • scenery • hiking / Nordic skiing • local shopping • typical cuisine • photography • culture & festivals
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Touring-style tourism Relies on human and physical character of place.
ACTIVITIES • sightseeing • history • nature • scenery • hiking / Nordic skiing • local shopping • typical cuisine • photography • culture & festivals
CHARACTERISTICS • Diffuse impact • Supports small businesses • Requires protecting nature and heritage • Needs architecture, landscapes, culture unique to the locale.
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R & R tourism Rest & Recreation needs only physical character of place.
ACTIVITIES • coastal resorts • golf • downhill skiing • water sports • vacation homes
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R & R tourism Depends only on physical character of place.
ACTIVITIES • coastal resorts • golf • downhill skiing • water sports • vacation homes
CHARACTERISTICS • Risk of sprawl • Environmental impacts • Opportunity for architecture, landscaping, cuisine, day tours, that do suit the locale.
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Entertainment-style tourism Manufactured attractions that do not depend on character of place. ACTIVITIES • theme parks • outlet malls • amusement parks • convention centers • sports arenas • casinos
CHARACTERISTICS • Changes nature of locale; high impact. • High employment generator. • Mass tourism; high traffic.
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DESTINATION STYLE DRIFT . . . if development unchecked, unguided
Touring R & R Entertain- ment
Unspoiled
destination
SPOILED ?
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Geotourism sustains or enhances the geographical character of a place— its environment, culture, aesthetics, heritage, and the well-being of its residents.
Growing demand for authenticity
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Sightseeing
Local cuisine
Cultural tourism
From eco- to geo-
ECOTOURISM: nature
Heritage tourism
Indigenous tourism
GEOTOURISM
Agri- tourism
All place-based types of tourism =
the ENTIRE destination
Manage tourism so that it pays to protect the place, not destroy it. Geological
tourism
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Who spends money on geographical character?
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Daily tourist spending in
Montana, statewide,
2010.
SOURCE: Boyle, ITRR, University of Montana
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The geotourism concept has caught on.
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OK—what is “geographical character”?
Geotourism sustains or enhances the geographical character of a place— its environment, culture, aesthetics, heritage, and the well-being of its residents.
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FLORA AND FAUNA
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HISTORY
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SCENIC PLACES
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ARCHAEOLOGY
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GEOLOGY
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TRADITIONAL ARCHITECTURE
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SPIRITUAL PLACES
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LOCAL MUSIC
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DANCES
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CUISINE
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LOCAL CRAFTS
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ARTS
Many small/medium
businesses
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WISE TOURISM
DESTINATION STEWARDSHIP
Two sides of the same coin
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Destination stewardship
• GSTC – International standards • STI and others– Sustainable
Destination Management Systems • Destination Stewardship Councils
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Philipsburg, St. Maartin
WHICH TOURISTS?
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Cruise Ship versus Stayover Tourism in Belize, 2006
CRUISE STAYOVER Arrivals 800,300 236,600
Economic US$31M $144M STAYOVER ADVANTAGE per tourist: 15x
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Stewardship means…
Protect the tourism product:
The place!
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Where are you?
Bali! Generic resort towns like Kuta commercialize without any sense of local culture.
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Nature tourism is still growing
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Percent of Americans who watch birds, by household income
46 million potential tourists
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Developing Geotourism Assets
Enhance the assets Build on character of place.
Base tourism on community assets
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Geotourism sustains or enhances the geographical character of a place— its environment, culture, aesthetics, heritage, and the well-being of its residents.
Growing demand for authenticity
www.DestinationCenter.org Focus on Places LLC
www.DestinationCenter.org Focus on Places LLC
CONSTRUCTIVE
The Chimayo Cocktail
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RESTORATIVE
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RESTORATIVE
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www.DestinationCenter.org Focus on Places LLC
Café Cultura hotel, Quito, Ecuador
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Artisans in Grenada, Caribbean
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What do SMEs need?
• Access to information • Internet and social media • Access to markets • Websites, apps, and social media • Access to funds • Crowdfunding and social media
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Destination communities
Geotourism app for smart
phones Travelers
Moderated under
supervision of a Geotourism Stewardship
Council
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Youth opportunity
Sharing-economy business development: Continued change in the tourism paradigm
After lodging what next? Dining, guiding, family activities?
Trends: Growing demand for authenticity
Increasing tourism pressure on destinations
Widening sustainability focus from businesses to destinations Increasing role for social media & social entrepreneurship
www.DestinationCenter.org Focus on Places LLC
DAI and National Geographic: The Nexus of
Youth, Technology and Tourism – Lessons from the
Field
www.DestinationCenter.org Focus on Places LLC
Virtual Tour Guide Smartphone App
A smartphone application that provides location-based alerts and information to a traveler based on their geographic location and personal interests. The application includes content from “virtual” tour guides, who provide multi-lingual descriptions of the particular feature of the destination (for example, ruins, a famous street market, or a natural feature). The application seeks to empower tourists who are willing to explore a destination on the go, calling out ideas for activities or attractions as they are close in proximity. Content for the application will be developed and input into the application in partnership with the Tourism Association, and business owners will be able to purchase space on the application to have their content supported, generating the main source of revenue to make this business profitable.
Shaping a more livable world.