Post on 08-May-2015
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© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
Webinar Techniques Boot Camp –
What You Need to Succeed with
Webinars
Presented by TheWebinarMentor.com
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Your Presenters
Mike Zabinski303-680-6944
Mike@TheWebinarMentor.com
Rob HayesCynoCast, Inc.Rob@CynoCast.com
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© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
Text into the Question Box:
What is the most important thing you want to learn from today’s webinar?
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Agenda
•Why Webinars?•Major Uses for Webinars.•Inbound Marketing and Webinars•Creating The Webinar Presentation•The Steps to a Successful Webinar•7 Deadly Mistakes •Best Practices•The Webinar Technology•Questions and Answers
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© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
… a presentation delivered online in real time. Presenters can be a soloist or a group.
Webinars range anywhere from 15 minutes to several hours. Some are free, many have a fee to attend. Topic possibilities are unlimited.
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A Webinar is …
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How many Webinars have you presented in the last year?
01 – 5
6 – 1011- 20
Over 20
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Poll
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Why Webinars?Blocking your Message!
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Outbound Messages
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Outbound Messages Are Easily Blocked
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“Inbound” Messages
BlogsSearch Engines
Social Media
Purpose: Building Trust → People Act
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For What Purpose?
• Raising your Image as Thought Leader or Expert.• Lead Generation to Find Prospects • Demonstrating or Teaching.• Supporting Customers • Selling and/or Order Taking
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Poll
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Inbound Marketing and Webinars
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Making knowledge and learning resources available
– targeted audience– easy for people to view – links – notices in appropriate media.
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Inbound Marketing is about:
Building Trust
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Build Trust
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→ People Act
Share Your: Knowledge Experience Capabilities Goals History Beliefs
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Inbound Marketing is about:
4 P’s still apply – • People Place: targeted messaging to the right group
on the right site. • Product: Information that educates and solves
problems. • Price: Combo of Free and Paid content establishes
customer’s perceived value points. • Promotion: Thru email, SM, Connections, etc
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The Funnel Where Webinars Fit
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Components of an Online Marketing Strategy
• Ongoing Monitoring of Current Dialogues
• Track Where your Customers and Prospects Search
• Create and Publish Valuable Content
• Search Engine and Social Media Optimization
• Establish and Measure of Results against Goals
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Creating the Webinar Presentation
The Justification– Presentation Objectives – Get leads, teach, sell, etc.– The ROI Calculation – Effort & Resources vs “End Game”?– Content and Information that the audience wants – based
on:» High amount of Buzz OR» Inbound messages strong – emails, calls, papers OR» Marketing data – Surveys, website analytics etc
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Creating the Webinar Presentation
Script– Title– Key Points– Key Benefits or Learning’s– Stories and Experiences– Best Practices– Summary– What do you want Audience to Start, Stop or Do
Different? – Call to Action
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Creating the Webinar Presentation
Images– PowerPoint Lists– Pictures– Docs– Web Pages– Drawings
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Increase Engagement / Interaction
PollsDirect questions to attendees, then publish resultsInterview expertsDirect question to a single attendee Play video clipsComplete a formAnnotation ToolsQ & A“Open Mic”Visit Web Pages
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Creating the Webinar Presentation
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The Steps to a Successful Webinar
• Creating the Webinar – Develop a Plan– Develop the Script– Identify Illustrations
• Rehearsing the Webinar– Content Rehearsal– Content Review and Edit– Broadcast Rehearsal
• Webinar Marketing Campaign– Campaign Planning– Invitations– Publishing/Promoting
• Conducting the Webinar– Technology Tools for Presentation– Broadcasting– Recording and Editing
• Post-Event Distribution– Participant Surveys– Follow Contacts– Product and Services – Seles, Distribution, etc.
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7 Deadly Mistakes
• Not Prepared• Going Solo• Not Engaging
Your Audience• Mediocre Illustrations• Lack of Energy,
Being Boring• No Solutions• No “Calls to Action”
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Summing Up …
Best Practices …
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Best PracticesBest Reasons to use Webinars
• Build Trust and Brand
• Build “On-Demand” access
• Reduce Costs and ROI
• Increase Training Effectiveness
• “Lead” Generation
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• Use eMail Campaigns
• Word of Mouth and Social Media
• Clarity for Topic, Time, Date, Agenda, Cost
• Use “How-To” and “Numbers” Titles for Style Hook
• Headlines, Objectives, Date & Time Critical
• Start eCampaign 3 weeks out, repeat 3 x
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Best Practices Promotional Methods
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• Be the Solo Speaker.
• Use Polls, no more than 3 per 45 minutes.
• Invite Attendees to submit Questions during Webinar via text or phone #.
• Be interactive—Polls, ask Questions, interview Experts and use streaming video if appropriate.
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Best Practices Content & Presentation
Attendee’s Participation
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• Learn the online Tools.
• Use Polls, no more than 3 per 45 minutes.
• Present, not read. Energy is critical.
• Rehearse 2 to 3 times.
• Record presentation.
• Publish all Polls and Questions.
• Offer something; Action Plan. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
Best Practices Content & Presentation
the Presenter
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Best Practices
Webinar Event Management
•Registration: Make it easy, get only what needed.
•Schedule: Know your audience. Ask them.Mid-week, 30-60 minutes
•Narrow the Subject, Deepen the info
•Monitor and Engage – or they will multi-task
•The Perceived Expert answers the questions
•Record and Edit Every Event
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• Sum up your Presentation and Create a Call to Action.
• Special Offer to Attendees to Act On.
• Offer recording for a limited time, sell it after it expires.
• Offer Articles, White Papers, Downloads.
• Direct them to your Website for specific items.
• Send Thank You within 1 day. Remind of your “offers”.
• Follow up with MIAs.© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
Best Practices Post Webinar Follow-Up
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Your Next Step …
What are the TWO things you are going to do with your next Webinar?
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THANK YOU!
Mike Zabinski303-680-6944
Mike@TheWebinarMentor.com
Rob HayesCynoCast, Inc.Rob@CynoCast.com
© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
For Your AttendanceToday
Your Webinar Mentor’s Offer to you…
15% off a single webinar consult/broadcast.Free 30 minute consult
Mike Zabinski303-680-6944
Mike@TheWebinarMentor.comwww.TheWebinarMentor.com
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