Data to Decisions CRC : Logo Development Concept

22/05/2014

The Mark

A simple mark born from connected data points. It taps into the visual language that already exists and also sets up a flexible element that can give the brand life!

The Logo

The logo consists of two elements; the wordmark - simple, clear and bold - paired together with an adaptable graphical element creating a strong, recognisable logo with greater flexibility.

Logo Instances

Variations of the logo, with and without the graphic.

Stationery Concept

- flexible system- type mark is paried with data mesh graphics when possible- colour interchangeable

Print Material Concept

- data mesh appears on all material- system allows for many different applications but retains a recognisable brand.

Internal Applications

Here are some examples of the brand being used internally.

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