Post on 13-Mar-2021
Cyber-security, Mobile and
PPC?
Odd combination!
Tom Jensen – MercyRockford Health System
Lessons from a Certificate of Need
The blitz
Pay-Per-Click
Targeting
Tracking
Wait…we got Hacked?
Cyber-security thoughts
Summary
The Certificate of Need
- What it is
- Our history with it
- Time, time, time
The Challenge(s)
We need support…we need signatures
Turn the negative into positive
Turn the positive into bigger positives
Reaching the right people
Our Audience Research
Google demographics & interest analysis
Live focus groups
Heatmap reviews
Our best “friends”
Well….maybe Twitter
Google Demographics and Interest
Google Demographics and Interest
Google Demographics and Interest
Finding our tails
Finding our tails
Finding our tails
Finding our tails
Live Focus Groups
Heat Mapping
Drilling down with Facebook
Custom audiences
Boosted posts
Ads
Conversion tracking
Drilling down
with Facebook
Drilling down with Facebook
Hashtagging
with Twitter
Hashtagging with Twitter
Hashtagging with Twitter
More Tools
More Tools
More Tools
Online Press Release
The Good
The Bad
The Ugly
Mobile Strategy
Mobile Strategy
Mobile Strategy
Mobile Strategy
Mobile Strategy
Mobile Strategy
Mobile Strategy
Location
Call
Site links
Offers
Mobile Strategy
Location
Mobile Strategy
Call
Mobile Strategy
Site links
Mobile Strategy
Google Enhanced
Offers
Track that please!
Google analytics
Facebook pixels
Tracked…Wait...HACKED?
Site take downs
At 3 am!
At 3:34 am!
Attack Mode
Attack Mode
The Anti-Hack
Implementations
Tools
Online Vulnerabilities
Malicious links in social media
“Bogus” pages
Account take-overs
Brand bashing
JerkedIn
The Team Approach
Threats
Actions
Thank you
tom@mercyhealthsystem.org