Cyberjaya - Market & Competitors Analysis Oct-14

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Unique Selling Points

1999

1st Higher Learning Institution officially

opened

PROGRESS TIMELINE

2000 2005 2010 2015

KEY TAKEAWAY

More affordable

housing

More location of

wireless

Clean and green

environment

High quality of

living

COMMERCIAL DEVELOPMENTS

Read more

Officially launched

by Tun Dr. Mohammed, the 4th

Prime Minister of Malaysia

2001 1st Residential Development was officially

completed – D’Melor Apartment by Setia Haruman

2003 1st Elite Government Secondary Boarding School for girls was

opened - Sekolah Seri Puteri (Relocated from Jalan Kolam

Ayer, Kuala Lumpur)

2008 Opening of Majlis

Perbandaran Sepang (Relocated from Salak

Tinggi)

2007 Launching of

Cyberjaya’s Dedicated Transportation System (DTS)

2009 1st Serviced

Apartment completed – The Domain by

Emkay

&

1st landed residential property completed - The Serenity Garden

Homes by Setia Haruman

2010 1st International School opened

– ELC International School

2011

Shell’s 2nd largest Business Process

Outsourcing (BPO) of six

global facility was officially

opened

2020

2013 Announcement of Cyberjaya's PR1MA

housing by Cyberview Sdn. Bhd & Gadang

Holdings Bhd JV

2014 1st big-scale shopping mall officially opened at D’Pulze

Cyberjaya by D’Pulze Ventures

Initiatives to further support the marketability of Symphony Hills

Participation in various property-related awards with support from

project team

“Word-of-mouse” engagement with existing customers and potential

customers via Facebook

UEM Sunrise smart app initiative. Download now at Google Play and

Apps Store

Read more

Property Market

Cyberjaya has 40% undeveloped land of total

7,000 acres”

Opening of D’Pulze Cyberjaya is set to be a new benchmark of commercial offerings in Cyberjaya”

Cyberjaya, Malaysia’s version of Silicon Valley is committed to have 21% reduced carbon emission by 2020” “

Kanvas by Suntrack Dev (SoHo)

Sawtelle Suites by Country Heights (Duplex Condominium)

Eclipse @Pang’aea by OSK Property (Serviced Apartment)

Lakefront Villa by MCT (O-lot Bungalow)

Sejati Residences by Paramount (Superlink)

4

Setia Eco Glades by SP Setia (Semi-detached)

2 1

Read more

KEY FACTS:

Mozart (Cluster) Schubert (Terrace & Superlink)

Beethoven (Semi-D) Schumann (Townhouse)

Verdi (Condominium)

The Opera Clubhouse

RM1.18 billion of launched GDV

Freehold Strata title

54% of planned 2,247 units of landed and high rise properties have been launched

98 acres of land acreage

Take-up rate (as of Sep’14): Landed – 66%| High-rise – 38%

Built-up area: Landed – from 3,132 sf | High-rise – from 700 sf

Launching price per unit: Landed – from RM1.04 m | High-rise – from RM451,800

SYMPHONY HILLS

Ceria Residences by Setia Haruman

(Superlink)

6

Areca Contempo Homes by

Nadayu Properties (Superlink)

5

8

11 9

Cristal Residence by Villamas (Condominium)

10

KEY RESIDENTIAL OFFERINGS ( Launched from Jan-2013 onwards)

Sales packages

• Free Smart home and CIC Package

• Free Clubhouse membership for 12 months

• Free Maintenance Fees for 12 months

• Free Internet Access for 24 months

1 300 888 555

+603 8312 7800

symphonyhills@uemsunrise.uemnet.com

For sales

enquiries

symphonyhills.com.my

Connected

Intelligent Community

Centralised

linear clubhouse

vs 3

Lakefront Residence by MCT (Serviced Apartment)

Mansion Park by Country Heights

(Superlink)

7

KEY COMPETITORS

UNDER CONSTRUCTION/

ON-GOING

Expected completion between

2015 and 2018

CBD Perdana by Emkay

Neocyber by Emkay

Prima Avenue by Prima Properties

Approximately 70% of completed

commercial properties are

occupied”

“ The Street Mall by Setia Haruman

D’Pulze Cyberjaya by D’Pulze Ventures

2 Total no. of

integrated

commercial

developments

5 Shopping

malls/ retail

projects 4 Total no. of

shopoffice

projects

Based on the survey conducted by Cyberview, the

Top 5 priorities that most of respondents would like

to see in Cyberjaya in the next 5 to 10 years are

Read more

All key priorities mentioned have been

progressively addressed by the respective parties. In

the next 5 to 10 years, Cyberjaya will be more vibrant

with the completion of more shopping malls and more

wi-fi hotspots provided by surrounding businesses.

Furthermore, variety of residential developments

including high quality as well as affordable housing will

contribute to the livelihood of Cyberjaya, supported by

cleaner and greener environment due to the

commitment to become a Low Carbon City”

About Cyberjaya

More local shopping

opportunities

Issue 2 | Oct 2014

1st MSC-status

company officially launched - NTT MSC

Sdn Bhd

1999

&

2015 - 2020 Expected completion

of another three higher learning institutions

&

To further improve the connectivity, another

two projects are in planning stage -

Putrajaya Sentral’s MRT Station and MEX Ph2

G&G concept

According to Setia Haruman, there will be 1,863 shops and 18

million sq ft of office space completed by 2016”

DISCLAIMER: This information is for internal circulation only. UEM Sunrise endeavours to provide accurate information and does not owe any duty to inform any person of subsequent changes or modification hereof. Reproduction or distribution of this material is prohibited unless with the prior consent of UEM Sunrise Berhad. UEM Sunrise Berhad assumes no liability whatsoever or any action taken in reliance on or from the use of the contents herein, or for any direct or indirect damage resulting thereof.

SOURCE: Various websites, various announcements, NAPIC, R&D team R&D Department,

Strategic Marketing Division, UEM Sunrise Berhad,

23A, Mercu UEM Jalan Stesen Sentral 5, Kuala Lumpur Sentral

50470 Kuala Lumpur, Malaysia

t: +603 2727 6048 e: research@uemsunrise.uemnet.com

For further info please contact:

By 2016, another 405 units of landed residential and 350 units of high-rise residential expected to be completed. Some of the expected launches in the next five years including Sejati Residences Phase 2 and Areca Contempo Homes Phase 2”

Almost 75% of total 3,281 units launched by competitors since Jan’13 to Sep’14 are high-rise residential properties with average take-up rate of

80%, while 70% of almost 900 units landed properties were taken-up within the same period”

Selected competitors within 3km radius from Symphony Hills

1

2

8

9

10

6

3

7

11

4

5

1km

2km

3km

Symphony Hills

The most recent soft-launch in Cyberjaya is

superlink houses by Nadayu Properties, selling from RM648psf which is 60% higher than the average

selling price of previous launches of landed properties between Jan’13 to Sep’14 ”

CYBERJAYA is a self-contained intelligent city with world-class IT

infrastructure, low-density urban enterprise, as well as state-of-the-art

commercial, residential, enterprise and institutional developments

Green walkway