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Employer Branding Strategic HR Consulting Brand & Experience Design

• Craft EVPs• Strengthen the EB Internally•Marketing strategy & activation

for external talent•Brand Ambassador programs•Campus connect & internship

programs•Alumni connect programs•Employer brand audits &

workshops

• HR Blueprint• Organization design• Career Mosaic• Competency framework• Learning & development

roadmaps• Employee engagement• Leadership assessment• Functional coaching for

marketing and HR heads• Executive coaching• Strategic workouts

• Develop brand identity• Marketing strategy by

customer segment• Experience design for

customers & partners• Bring brand & experiences to

life• Creative & communication

development• Brand and experience

workshops

Our consulting practices

Human Resources

Brand & Experience

Employer Branding

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Truly Cross Functional

Main Cast

TarunSchool – XLRI

Training Ground – Hindustan UnileverSkills - Develop consulting frameworks, integrating consumer marketing and HR

ShampaSchool – XLRI

Training Grounds – Citigroup, Spice Telecom, Kotak Mahindra, AOL India, OnMobile Global, Network18Skills – Define futuristic roadmap for HR, Leading organizational change

ShawnSchool – Wigan & Liegh

Training ground – Acumen Business ProcessesSkills – HR Strategy Implementation & Talent Management

AbhishreeSchool – Symbiosis Institute of Media & Communication

Training Ground – Rediffusion WundermanSkills – Brand identity creation, strategy & creative development

SatishSchool – Master of International Business (MIB), Hindustan College of Arts & Science

Training Ground – CRI Pumps Private Limited, CoimbatoreSkills – Marketing Strategy & Execution

Aviation

School

Co-working

Managed Residences

Affordable Housing

Restaurant

Industrial Dorm

Steel

Cinemas

Real Estate

Designing experiences customers love

6#Partner: Business partners/Investors

Our Approach

INDUSTRIAL DORM

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A ‘weekday’ in the life of…

The team met with the girls at the dorm to understand their routine, tasks, needs, ambitions and motivators. Through the discussions, they arrived at a typical weekday and weekend in the life of the girls. Below is a glimpse of what their weekday looks like

Wake up & Get Ready

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Brilliant Basics

• Fundamental expectation from every service provider

• Presence may or may not be noticed but absence gets picked up; causes dissatisfaction

• Lasts for the moment

Keywords: Hygiene, non-negotiable, expected, bare neccessities, table stakes

The Specials

• Beyond expectations

• Evokes a positive emotion

• Stays in memory and pops up at some point

Keywords: Delight, extra mile, thoughtful, personal

The WOWs

• Moments of surprise

• Simply exhilarating or touching

• Never experienced before

• Stuff that stories are made of

Keywords: Blown away, memorable, brag about, awe-inspiring

The Unforgettables

• Never imagined in wildest dreams

• Leave a lasting impression

• Moments you cherish forever

• Changes world view or the individual

Keywords: Lifelong, leave a mark, changes beliefs, transforms, precious

Defining ‘moments’

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Handy insect repellents for the girls to useMotion sensing floor lights to help in the dark

Lockers for girls to store their belongings like toiletries, phones etc.

Brilliant Basics

A ‘women-only’ cleaning & maintenance staff – Can get a women entrepreneur to build a team

Slightly larger than normal sized towels that cover till the knee when

wrapped online

A buddy, someone who can accompany them the first time

they use the getting ready facilities

The Specials

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Provision of a head massage with herbal/ayurvedic oils

Eye cleansing drops available in case someone gets any

soap/shampoo in their eyes

Beginner salon training for girls for basics like threading, waxing, hair dos etc. so they can do the same for themselves and others in the dorm

The WOWs

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Someone gets late for work because of no power, water , door jamming etc., arrange for an individual drop

In case the delay results in any cut in pay, compensate the girls for the

same

Request the company to let this case pass and assume responsibility for the

‘no show’

If there is any loss to company’s productivity due to the delay, have a few trained

workers on call who can fill in

The Unforgettables

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