Cut the crap.hoe doen PR mensen het?Ogilvy BrusselsAnn Maes@annmaes

Press release

1 sentence to sum up your thoughts : HLN oefening: wat wil ik als titel van het bericht?

Answer to key questions: who, what, why, where, when, how?

Keep it short & structured• Important information first• Add more detail later in press release• Short sentences and use simple language

News/blog post

Tweet

• Break the news; that's what Twitter is really about. So even if your story is as old as the hills, think about ways to make it sound new again.

• Use hashtags (#) in front of a keyword/key topic of your headline. That way, even people who are not following you can easily find your tweet when they search for the topic or keyword.

• Write article, blog post, and website headlines with Twitter in mind. The reason for this is simple; the headline that attracts people's attention on Twitter is also going to be the headline that attracts people to your content online in general. Headline rules work across all content so save yourself some effort by getting it right first time and then using the same headline across all promotional mechanisms online.

A killer tweet

What else?

share your feedback tweet to @annmaesAnn Maes Managing Director Ogilvy Public Relations Brussels0477 417 092ann.maes@ogilvy.com