Customer stickiness

Post on 14-Jul-2015

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Transcript of Customer stickiness

Customer Stickiness

the Coalesco way

20%Average

customers lost

each year 80%Up to

lost in some sectors

90%retention rate

80%retention rate

90%retention rate

80%retention rate

+20% x 7new customers/year

years

90%retention rate

80%retention rate

+20% x 7new customers/year

years

Sell then sell again

Frequent communications

calendar

Extraordinary

customer service

Product or service

integrity

A complaint is a gift

• Blog and social media

• Magic Moments

• Personal Touches

• Premiums and Gifts

• Questionnaires and Surveys

• Regular Reviews

Thank You

Linda Frier, Coalescolinda.frier@coalesco.co.uk

www.coalesco.co.uk

@LindaFrier