Customer Management SystemsTools, Techniques and Trends

Alex Lange, CTO alexl@marketleader.com Alex.Lange Alexander_Lange

About Market Leader“Behind Every Great Agent is a Great System”

• 11 years of delivering proven marketing solutions to real estate professionals

•Pioneer in online lead generation and lead management

•Comprehensive Cloud-based business platform • One platform with editions for agents, brokers and franchises

• More than 40,000 customers and 180 employees

•$30 Million business

•Growing rapidly – 5 consecutive quarters of growth

Market Leader Business Platform

CONFIDENTIAL

Lead Generation

Website

Contact Management

System

Marketing Design Center

Transaction Managemen

t

Broker Management Tools

Provides one integrated solution

What are the three most important things a brokerage needs to know about customer management?

1. Most leads aren’t ready to buy

2. The house is only a small part of buying a new home

3. Referrals come not just from past customers (prospects who appreciate your content & approach can refer you too)

What are three things you think will be the most important advances in the next few years?

1. The Emergence of Real Estate Teams

2. Growing Importance of Lead Generation

3. Use of Integrated Technology Platforms

What are the thee best tools and /or techniques that you would recommend for a brokerage to improve

their own businesses?

1. Integrated Technology Platform with CRM, transaction management, etc.

2. Lead nurturing

3. Focus on a market segment you can own