#CUSTDEV

Start a job without knowing the tasks?

Start without knowing that their customer

really want

Jeffrey Broer

@jebbery

Research

(#CUSTDEV)

"What is the biggest problem I

can solve for you?”

Mom test

Practical

1. Record / Listen

2. 2nd person

3. Have a conversation

4. Off-script

5. Follow up / referral

6. Magic wand

Flip over notepad

1 page, 1 answer

危机

Weiji

Challenge / risk

Opportunity

http://practicetrumpstheory.com/customer-development-getting-started/

10 > iterate 20 > iterate

GO > XX,XXX

Yes, it is F-ing hard, but

get your ass out of the

building!

One more thing

Lying on your custdev is failing all other

participants

Jeffrey Broer

@jebbery