Profile of Yamaha in Nepal

• Yamaha is the oldest manufacturer of the world and has launched various products like bikes, musicalinstruments, auto parts, audio & video products, computer/network-related products and electronic devices, sporting equipment and accessories.

• In Nepal, Yamaha Motor Corporation bikes registered a 60 percent growth in 2008 and 52 percent growth between January and November in 2009. Yamaha also has a 20 percent market share in Nepal (according to Morang Auto Works).

Profile of Yamaha in Nepal

• The business of Yamaha started in Nepal with the formation of Morang Auto Works (MAW) in 1964-65.

• Yamaha Lunched RX 100 Bike in 1987 which became the largest selling bike in Nepal in a short period of time.

• The names of the bikes belonging to this category are, Yamaha Escort, YBX, Crux, Alba, Libero, Gladiator, Fazor, and FZ.

MANAGEMENT PHILOSOPHY

• Customer-Oriented and Quality-Conscious Management

• Shop floor safety measures

• Transparent and Sound Management

• Valuing People

• Harmony with Society

• Environment

Branches and outlets of Yamaha in Nepal

THE 4Ps FOR YAMAHA IN NEPAL

• Product• Price• Place• Promotion

DATA ANALYSIS AND PRESENTATION

• Influencing Factors for purchasing Yamaha Bike

Contd..

• Customers’ preference on non Yamaha Bike

Contd...

• Customers’ Preference factors on Yamaha Bike

Contd...

• Models Preference of Yamaha Bike

Contd...• Customers’ Non Preference Factors on Yamaha Bike

Contd...• Respondents’ Perception on core competitors of

Yamaha

• Is Yamaha doing well in the market?

Contd...

• Unmet needs of Customer

Contd...• Customer requirements from Yamaha

FINANCIAL ANALYSIS

• Liquid and Solvency ratio

Year Current assets (Rs.crores)

Current liabilities

Current Ratio

2008 1780.67 2019.29 0.88 times

2009 2401.45 2602.35 0.92 times

Contd...

• Acid-test ratio

Year Quick Assets

(Rs. Crores)

Quick liabilities Quick Ratio

2008 331.38 2019.23 0.16 times

2009 495.52 2602.35 0.19 times

Contd...

• Debt Equity Ratio

Year Debt( Crore) Equity Debt. Equity Ratio

2008 1334.34 1587.59 0.84 times

2009 1570.00 1869.69 0.84 times

Contd...• Inventory turnover ratio

Year Sales turnover Inventory Inventory turnover ratio

2008 9856.66 349.61 28.19

2009 9310.24 338.84 27.47

Contd...

• Fixed assets turnover

Year Sales ( Rs. Crores)

Fixed Assets Fixed assets turnover

2008 8827.15 4906.42 1.79%

2009 8700.17 5752.26 1.51%