Post on 13-Feb-2017
Key Wins & Learns
National Campaigns
2009 Campaign
…. better2009 Campaign
Budget £23,000 Timescale 12 weeks 157 events across UK Over 34,000 people 61% were new to the venue 80% rated experience > 8 out of 10 Press coverage150 publications Advertising value of over £40,000
2010 Campaign
…. better2010 Campaign
• 286 museums put on 347 events • Over 85,000 visitors• 47% visitors were new to venues • 15% of visitors had not been to a
museum for more than 12 months • 5% had never been to a museum • 85% rated experience as >8 out of 10 • 97% said they had been inspired to visit
another museum • 198 press articles in 158 publications
estimated AVE of over £400,000.
sites
…. betterPublishing Infrastructure
…. betterDeep sector knowledge
10 years 10 years
We get it!
Cheap!Quick to respond too
Proactive(we get on with it)
Collaborativeinternally & externally
Science MuseumBritish LibraryBirmingham Museums & Art Gallery Tate British Museum Kew National Maritime MuseumImperial War Museum National Portrait Gallery WatershedRoyal Shakespeare Company National Museums ScotlandNational Museums Wales Design Museum English HeritageDCMSArts Council of EnglandHeritage Lottery Fund Museums Libraries & Archives Council (MLA)University of Leicester Nesta
21+partners
5 years Roundtables in Japan, Cuba,
Croatia, Taiwan and New Zealand 45 Countries 70 Cultural portals Two international surveys Two international reports Next Roundtable Amsterdam 2010
Core Competencies
You guys!Yes you!
Cross Sectorcross department
cross industry
The ability to tell stories, start conversations …©Mike Grenville www.changingworlds.info
Real Networkof venues
4,400+
Bucket of stuff
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Bucket of stuff
… big bucket of stuffhttp://www.flickr.com/photos/aleksipihkanen/356220316
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Vision to broker
in new wayscentral services from across the uk
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