Culture over contentRethinking the role of PR in a digital world@maxwellstjohn

“Why creating a community of storytellers and a culture

of authenticity will make your life EASY and AWESOME.”

“We believe the internet is creating a world of

transparency and personal empowerment where

authentic organisations who create meaningful

value thrive.”

1. How digital comms needs to evolve

1. How digital comms needs to evolve

2. Why authenticity and meaningful value are critical

1. How digital comms needs to evolve

2. Why authenticity and meaningful value are critical

3. What this means for your organisational culture

1. How digital comms needs to evolve

2. Why authenticity and meaningful value are critical

3. What this means for your organisational culture

4. How big change only comes from small actions

“How are you feeling today?”

TransparencyEmpowermentAuthenticity

Meaningful value

“Tell a story about a time you really failed.”

1.0Communication

2.0Conversation

3.0Connection

AWESOME FUN QUIZ

Have you ever had to…

Buried some bad news on a busy day, or play down an uncomfortable story?

Struggled to find a creative way of flogging something that’s fundamentally unappealing or un-interesting?

Ask yourself: “What is the real point of your job and the company you work for?”

Skills

Community

Purpose

Unleashing authentic stories

Empowerment

“What do you think? Does this scare you?”

Five things to do tomorrow…

Five things to do tomorrow…1.Run a check-in

Five things to do tomorrow…1.Run a check-in2.Talk to someone new

Five things to do tomorrow…1.Run a check-in2.Talk to someone new3.Challenge a meeting

Five things to do tomorrow…1.Run a check-in2.Talk to someone new3.Challenge a meeting4.Listen to understand

Five things to do tomorrow…1.Run a check-in2.Talk to someone new3.Challenge a meeting4.Listen to understand5.Ask: “Why am I doing this?”

1. Digital comms needs to evolve2. Authenticity and meaningful

value are critical3. Your organisational culture

probably needs to change4. Big change only comes from

small actions. From you.

Digital transformation consultancy specialising in

people and culture.

max.stjohn@nixonmcinnes.co.uk