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GETTING RID OF SOME

 MATERIALCULTURE

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 NON  MATERIAL CULTURE PRESENTS ITSELF

AS A VALUE IN THIS CARTOON.

IT IS G OOD TO CARE FOR OUR ENVIRONMENT.

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DO NOT CONFUSECULTURE WITH

SOCIETY.

SOCIETY REFERS TO

PEOPLE INTERACTING

WITHIN A LIMITEDTERRITORY GUI  D E  D

 BY THEIR CULTURE .

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� CULTURE SH OCK 

� personal disorientation

accompanying exposure

to an unfamiliar way of life FOREIGN & REGIONAL TRAVELS

�  ETH  NOCE  N TRISM � THE CULTURAL YARDSTICK 

� CULTURAL RELATIVISM 

� OBJECTIVE UNDERSTANDING

NORMALLY, WE TAKE CULTURE FOR GRANTED UNTIL

THERE COMES A DAY WHEN WE EXPERIENCE...

Culture influences our personality and everyday

experiences...

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� it is learned ± from other members of society

� it is shared ± by a group of people

� it is cumulative - knowledge is storedand passed on from generation to the

next and new knowledge is constantly

being added to the existing stock whileinformation which is no longer useful is

gradually discarded.

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� it is dynamic ± no culture is ever in apermanent state; it is constantly

changing due to new ideas and new

techniques.� it is diverse ± the sum total of human

culture consists of a great many

separate cultures, each different.

� it is a whole ± a system with many

mutually interdependent parts.

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� SYMBOLS * VALUES & BELIEFS

� LANGUAGE * NORMS

�

MATERIAL CULTURE

CULTURE SURE HAS A

WAY OF CHANGING

WHAT IS MEANT BY

³GOING TO THE

BEACH!´

MOST CULTURES SHARE

COMMON COMPONENTS.

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� SERVES AS THE BASIS FOR EVERYDAYREALITY

� PEOPLE MUST BE MINDFUL THAT

MEANINGS VARY FROM CULTURE TO

CULTURE

� MEANINGS CAN EVEN VARY GREATLY

WITHIN THE SAME GROUPS OF PEOPLE

� FUR COATS, CONFEDERATE FLAGS, ETC.

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�� CULTURAL TRA N  SMISSI ON CULTURAL TRA N  SMISSI ON 

- The process by which one generation

 passes culture on to the next.

�� NON  NON--VER B AL LA N GUAGE VER B AL LA N GUAGE 

� BEWARE OF USING GESTURES

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� VALUES SUPPORT BELIEFS

� SPECIFIC STATEMENTS THAT PEOPLE HOLD TO BETRUE

CAPITALISM AND ACHIEVEMENT AND SUCCESS

� CORE FILIPINO VALUES

SMOOTH INTERPERSONAL RELATIONSHIPS

SOCIAL ACCEPTANCE

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� Social acceptance. T o be accepted for what oneis or thinks oneself to be, and to be treated in

accordance with one¶s status.

� Smooth interpersonal relations (SIR). F acility at 

getting along well with others.� Pakikisama. Concession.

� Use of euphemistic language. Stating an unpleasant

truth pleasantly.

� Use of go-between. Facility for avoiding bad feelings.

Remedy for existing state of tension.

� Sensitivity to personal affront (amor propio)

� Hiya. U ncomfortable feeling that one is in a

socially unacceptable position.

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� TYPES

� PROSCRIPTIVE (THINGS

NOT TO DO)

� PRESCRIPTIVE (THINGS

TO DO)

� FURTHER 

BREAKDOWN

� MORES: MORALLY

SIGNIFICANT; TABOOS

� FOLKWAYS: LESS

SERIOUS OFFENSES

LAWS ARE NORMS

WHICH CAN BE

ENFORCED BY

AGENTS OF THESTATE.

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� SOCIAL CONTROL

� MEANS BY WHICH MEMBERS OF

SOCIETY ENCOURAGE

CONFORMITY TO NORMS

� REINFORCING EVERYDAYBASIC RULES (NORMS)

GOVERN BEHAVIORS

� POSITIVE AND NEGATIVE

SANCTIONS CONFORMING BRINGS PRAISE

NONCONFORMITY BRINGS PAIN

� GUILT: JUDGING OURSELVES

� SHAME: PUBLIC DISAPPROVAL

QUIET PLEASE«I DON¶TWANT ANY KIND OF

SOCIAL CONTROL TO

REACH OUT AND GRAB

ME!

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�  I  D EALCULTURE

� SOCIAL PATTERNS MANDATED BY VALUES

AND NORMS

�  REAL CULTURE

� ACTUAL SOCIAL PATTERNS THAT ONLYAPPROXIMATE CUTLURAL EXPECTATIONS

� MARRIAGE AS AN EXAMPLE:

� HOW ³REAL´ ARE THE FOLLOWING IDEAL

SOCIAL PATTERNS? OPEN LINES OF COMMUNICATION - OR CLOSED?

LOVING RELATIONSHIP - OR ABUSE?

³IN GOOD TIMES AND IN BAD´ - OR DIVORCE?

EQUITY IN GENDER ROLES - OR LITTLE SHARING?

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� IMPACT OF IMMIGRATION

� OVER 1 MILLION FILIPINOS HAVE GOME TOTHE UNITED STATES

ONE OF THE MOST MULTICULTURAL COUNTRIES IN

THE WORLD

� MONOCULTURAL IS THE OPPOSITE

�EXAMPLE: JAPAN

� PATCHWORK QUILT

TERMS USED TO DESCRIBE OUR LAND OF

DIFFERENCES

�

DIFFERENT PATTERNS OF CULTURE� HIGH CULTURE - CULTURAL PATTERNS

FOUND WITHIN A SOCIETY¶S ELITE GROUPS

� POPULAR CULTURE - PATTERNS THAT AR E 

WIDESPR EAD

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�  SU  BCULTURES 

� GROUPS WHOSE CULTURAL PATTERNS SET THEM

APART FROM WIDER SOCIETY

RELIGIOUS CULTS, INNER 

-

CITY TEENS, COWBOYS

� C OU  N TERCULTURES 

� GROUPS WHOSE CULTURAL PATTERNS ARE AT

GREAT ODDS WITH WIDER SOCIETY

RADICAL MILITIA GROUPS, THE KLAN, THE SKINS

THERE ARE TIMES WHEN CULTURAL DIVERSITY IS

GOOD FOR A SOCIETY, AS WELL AS TIMES WHEN

IT SEEMS TO WORK AGAINST ³THE GRAIN´

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� D ISC OVERY  - UNDERSTANDING HAS INCREASED

�  I  N VE  N TI ON - CREATING NEW CULTURE

� D IFFUSI ON -ELEMENTS CROSSING BORDERS

� CULTURE INTEGRATION

� CHANGE IN ONE PART OF CULTURE (COMPUTERS)

MAY LEAD TO CHANGES IN OTHER PARTS OF

CULTURE (LANGUAGE)� CULTURE LAG

� NON  MATERIAL NORMALLY ³LAGS´ BEHIND, WHILE

 MATERIAL (TECHNOLOGY) SPEEDS AHEAD AT

ALARMING RATES

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� THE BASIC THESIS:

� THE FLOW OF GOODS

MATERIAL PRODUCT TRADING HAS NEVER BEEN AS IMPORTANT

SOME HATE WHAT CAN BE CALLED THE ³AMERICANIZATION OF THE

WORLD´

� THE FLOW OF INFORMATION

THERE ARE FEW, IF ANY, PLACES LEFT ON EARTH WHERE

WORLDWIDE COMMUNICATION IS NOT POSSIBLE

� THE FLOW OF PEOPLE

KNOWLEDGE MEANS PEOPLE LEARN ABOUT PLACES ON EARTH

WHERE THEY FEEL LIFE MAY BE BETTER 

� PROBLEMS WITH THIS THESIS?

� ALL THE FLOWS HAVE BEEN UNEVEN

� ASSUMES AFFORDABILITY OF GOODS

� PEOPLE DON¶T ATTACH THE SAME MEANING TO MATERIAL

GOODS

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� THE FAMILY

� THE CONTROL OF SEXUAL

REPRODUCTION

� FUNERAL RITES

� COMFORT AND CONTINUITY FOR 

THE LIVING

� HUMOR � SAFETY VALVE FOR SOCIAL

TENSIONS

� DEVIANCE

� REMEMBER, EVEN IN A GROUP OF

SAINTS DEVIANCE WOULD EXIST

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� CULTURE AS C ON  STRAI  N T 

� WE ONLY KNOW OUR WORLD IN TERMS OF OUR 

CULTURE

� WE INTERPRET AND GIVE MEANING TO ALL

THINGS IN SOCIETY BY WAY OF SYMBOLICMEANING (SYMBOLS, LANGUAGE, VALUES)

� NORMS IMPACT EVERY ASPECT OF LIVING

� CULTURE AS FREE  DO M 

� CULTURE IS EVER -CHANGING AND OFFERS

AMPLE OPPORTUNITIES

� LOTS OF HOPE AND CREATIVE CHOICE DUE TO

CULTURE AND DIVERSITY