Culture and Commuication

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Transcript of Culture and Commuication

Dr Cheryll Adams, Independent Advisor, Health Visiting and Community Public Health

United Kingdom

Aim

To discuss how, by having an understanding of cultural issues (cultural competence), you can communicate more effectively as a health visitor/public health nurse across cultural and language barriers

Objectives

To consider how to always see a situation from your client/patient’s cultural and societal perspective

To encourage delegates to take on any necessary actions to become more culturally competent in their work

To inspire you to test new approaches in your work to improve your outcomes with those clients who are of a different culture, and do not have a shared language.

What is Culture?

Shared, inherited view of the world by a group of people Any cultural group shares an unconscious set of assumptions

with other members of that group Culture defines how people construct their identity Your cultural background influences how you think, how you

behave, how you bring up your children and your views of illness Some people have a culture of origin and also a culture of

adoption from where they move to In most societies there are regional as well as national cultures,

also a culture of social class

Culture offers:

Systems

Values

Method of communication

Rituals

Sense of belonging

Cultural identity Bacon and eggs, and fish and chips are common

quick meals, marks of my cultural identity (S) It is accepted for new mothers to go back to

work (V) Putting your thumb up means you like

something (C) We bath our very young children before putting

them to bed (R) The dominant religion is Christianity amongst

older people (SoB)

Ethnicity Defines your identity but not your cultural heritage,

genetic in origin

The effects of ethnicity on health outcomes is not reflective of cultural issues alone

Important to separate out ethnicity and culture with respect to health improvement

Health outcomes are linked to education, social economic issues and employment as well as to ethnic, cultural and personal features such as gender and sexuality

Must acknowledge any organisational and professional response to diversity

Task

Tell the person sitting next door to you 3 unique characteristics of your culture of origin or adoption.

Subcultures:

Football or Rugby supporters

Cricket supporters

Those living in the north or south of a country

Urban v rural

Those who like opera, rock music

Vegetarians

Those who like gardening, sailing, collecting stamps, cars

New subculture: Solar panel culture!

How much of an issue is it?

In 2002 UN estimated 175 million people living outside the country of their birth or citizenship

In London in 2000 a study found only 2/3 of children had English as a first language

307 different languages spoken in London

Culture and language influence health behaviours

Cultural beliefs and childbirth Western - Births in hospital and increasingly normal for father to be

present.

Colostrum considered very important.

Woman may find herself at home alone within a few days

Non industrialised world- Births at home with only women present.

Colostrum discarded as not ‘real milk’

New mother conforms to ritualised postpartum period of up to 40 days when she may not be able to leave the home and other women look after her

Cultural challenges for non English mothers in the UK

‘It is hard to comply with the 40 day rule in England but my family don’t understand’

Urdu speaking muslim mother

‘The doctors receptionist didn’t understand that I couldn’t bring my baby to the surgery because of the 40 day rule’

Bengali speaking Indian mother

‘In Hong Kong mothers eat special soup when they are breastfeeding but it is considered too strong for the milk in the UK’

Chinese mother

‘Often mothers say their heart is hurting when they are depressed’

Arabic mother

What is cultural competence?

Ability to communicate across cultural divides to deliver the needs of any community.

To be able to manage the challenge of any language barrier and understand any problems you are working with, in the way that the community expresses them

To understand that cultures are not homogenous, variations within cultural groups may be larger than those between them

Understanding that differences between cultures can be related to many things apart from cultural beliefs

E.G. opportunity or education

TASK

What one thing could you do to make your practice more culturally competent?

Research into culturally issues in nursing advises:

Importance of consulting users when developing services

Similarities of experience of different ethnic groups

Importance of culturally specific aspects of people’s lives

Being culturally sensitive is about treating people with dignity and respect

Need to develop bi-cultural approaches in response to multi-culturalism

Reasons women from SE Asia don’t enter nursing

Culley, JRN, 13.2, 2011

Communication?

‘The act of imparting information’ (Oxford English Dictionary)

‘Exchange of understanding’

‘Transmitting information from one person to another’

‘Who says what to whom, in what channel, with what effect’

Issues to consider Information about services should be available in a range

of languages and formats

Employing staff from minority ethnic communities at all levels of an organisation increases cultural competence within it

Families may need to be involved in the communication process

Effective communication requires action at the institutional as well as individual level

Why does good communication across cultures matter?

In UK, (also Nordic countries?) if you have mental illness e.g. postnatal depression and come from an ethnic minority group:

More likely to be detained under the mental health act

If admitted to hospital more likely to stay longer

More likely to have medication than psychological services

When present to primary care your problem less likely to be recognised

How do we communicate? Verbal – tone, speed, emphasis

Non verbal (TASK) Facial expression – fear, happiness, sadness, anger, interest,

disgust

Eye contact – hostility or interest

Posture

How we behave

How we dress – personality, age, job

Persuasive – used to change attitudes

Breastfeeding needs Bangladeshi women in England

Breastfeeding needs and experience of Bangladeshi women largely the same as those of English mothers

Services did not consider women’s individual needs and expectations

Practitioner stereotypes and assumptions get in the way of delivering appropriate help and support, based on an understandings of cultural groups as fixed and homogenous ie ethnicity, not culturally sensitive

Wanted convenient sessions specifically for women from similar ethno-religious backgrounds where they were understood

McFaddyn, JRN, in press

Conclusion from breastfeeding research

Focussing on making mainstream services sensitive to the needs of all women is likely to improve breastfeeding support for women from diverse ethnic backgrounds, although there are important cultural differences to consider.

Approaches to antenatal breastfeeding education for women from diverse backgrounds should consider accessibility of venue, women’s embarrassment and household duties.

Successful communication?

Ability to assess non –verbal cues to determine appropriate style of communication

Underpinned by mutual respect

Absence of factors such as time pressure, distraction

Presence of appropriate physical environment e.g. home rather than busy clinic, willingness to communicate

Common language

The importance of listening to clients

W9: Like today you people [researchers] have come and are asking me, well like this if other people who come and advise me more about how to breastfeed or what the benefits are I am willing to learn. Yes I would like to know new ideas that have come out. (Translated)

McFaddyn, JRN, in press

Communication

Patient satisfaction

Adherence

Health Outcomes

Linking communication to health outcomes

Betancourt et al, Public Health Reports, 2003

Communication challenges when assessing non English speaking mothers for postnatal

depression (PND)

Language barrier

Understanding cultural norms

Understanding mothers concept of ‘health’ or ‘illness’

Finding suitable communication channels

Effective use of interpreters and link workers

Arranging suitable access

Understanding the conflicts individuals face between their ethnic culture and the community where they live

Understanding the professionals own prejudices

Mother driven communication tools

Challenge of getting women with PND to tell someone

PND Conference

Mother told her story

Suggested poster

‘For 9 out of 10 mothers having a baby is bliss, for 1 out of 10 it is HELL!’ – flames

Poster development

Assessing for postnatal depression in mothers who have

English as a second language

Sheffield, Yorkshire, England Multicultural society

Ethnic minority population 9%, some illiteracy

Health visitors assessing for postnatal depression using the Edinburgh Postnatal Depression Scale supported by interpreters or link workers

Concern unsatisfactory as depression expressed in unfamiliar ways by many of these groups of women

Word ‘depression’ non existent in many cultures

Postnatal depression 14%, in minority ethnic groups?

Risk factors for Punjabi speaking mother living in England

Being a new bride and recent migrant

Living in an unfamiliar environment

Experiencing unfamiliar antenatal care, possibly partly delivered by men

Poor housing, unemployment

Having difficulties adjusting to the husbands family

Lack of choice of birth management

Lack of information and poor communication due to language barrier

Lack of access to interpreters in hospital

Too close for comfort: – a local story

A Punjabi questionnaire?

We tested a Punjabi questionnaire among 100 postnatal women in Sheffield and Bradford. The women themselves identified the need for an alternative to a questionnaire.

Difficulties in understanding words due to different dialects

Too structured, wanted to tell own story

Depended on skills of link workers

Not suitable for other ethnic groups – many in Sheffield

No alternatives

Project To develop:

a culturally appropriate alternative to a questionnaire to assess for the presence of postnatal depression.

a visual tool which could be use to communicate with non-western women who may have speak no English and may be illiterate

a tool to improve communication between professionals and this group of mothers

a visual way of triggering discussion of symptoms of PND so that it is recognised early

Resources for Promoting and Discussing Mental and Social Health With Mothers From Urdu, Bengali, Arabic, Somali &

Chinese Communities

Conceptual stage Planning stage Development of culturally appropriate illustrations Agreeing the picture interpretation and translations

with users Piloting and evaluation Production of final booklets Dissemination

37

Developing the Picture Booklets

Client involvement at every

stage – individually and in groups

Drafting & piloting

Interpretation & translation

Local pilot

National pilot

Redesign, printing and distribution

38

Client comments

‘Yes that used to be me you know’

‘Yes I don’t know why I used to feel like that I just sat on the bed and cried, sometimes I would cry in the bathroom where no one could see me’

The title page

Eye catching culture -

specific cover page

‘How are you feeling?’ -

The ice breaker!

Explain the purpose of the

contact/familiarise

Inside pages - simple engaging

Highlight social interactions

Depressed mood/irritability

Practical help and emotional support

Feelings about self/life

Somatization – physical symptoms.

Page 5 – Antenatal and postnatal

Pregnant or just had a baby?

Acknowledge the obstetric status of the woman and ask how she is feeling?

Ensure mutual understanding of the purpose of the contact.

Page 6 – Social activities

Explore each relevant illustration

May talk about diminished interest in activities she previously enjoyed

Page 7- Depressed mood

Sad

Miserable

Been crying

May be associated with irritability

Page 8 – Sleep disturbance

Three illustrations to aid the discussion around sleep pattern

Page 9 - Social interactions

With partner

With friends

With relatives

Having people around

Page 10 – Coping? Family dynamic?

How are you coping?

Weak, fed-up

Family set up and who helps

who

Happy, feels OK, unhappy

Page 11- Help and support

Children

Partner

Other family members

In-laws

Friends

Home/abroad

Page 12 - Support network

Your support system

Children

Siblings

Partner

Friends

Your family

His family

Health workers

Page 13 – Feeling down/low?

Are you feeling low, down,

even with help, support and

a loving environment?

(A dreadful sense

of isolation)

Page 14 – The urge to

Scream – pull your hair

out

Run away from it all

Hide away

Just feel low/down

Page 15 – You and your life

Facial expressions

(Oxford Happiness

Inventory)

Self worth

Self harm

Suicidal thoughts

Page 16 – Food & appetite

Appetite disturbance

Page 17 – Physical symptoms

Somatization

Aches, pains, fatigue

Clusters - head, chest,

abdomen, back

May manifest from head to toe –

light headed, heavy heart,

pins and needles etc.

Page 19 – Information/advice

Opportunity to provide

information about available

help and support, include

statutory, voluntary, faith and

community organisations.

Inform/involve family

members

Feedback from health visitors ‘It was a useful way of entering into a conversation teasing out

additional information about emotional health’ (used with English speaking mother)

‘There is no other way to assess the mood of Finnish speaking mothers. I used the husband to help interpret and it worked well’.(with Finnish mother)

‘The How are You feeling leaflet cuts out the long talk and gets straight to the point’ (used with English mother)

‘As soon as the mother saw the pictures she smiled. That was to say thank goodness someone knows what I am talking about. ‘(used with Urdu speaking mother)

‘The English version is very useful with mothers who have low literacy’

How are you feeling leaflets

Designed to leave with the mother

Used same pictures

Tested across the UK with mothers from a range of ethnic backgrounds

Marketed for local healthcare organisations to purchase

What did this work teach us in the UK?

The need to be culturally competent, especially in relation to any ethnic minority group

Considerable differences exist within as well as between cultural groups

The need to understand the different somatic symptoms mothers from many ethnic groups use to describe mental illness e.g. back ache, heavy heart

To be very careful referring to mental illness as it carries a social stigma which can lead to rejection in some ethnic groups

The same stressful events occur in every culture but different cultures deal with them in different ways

Lessons continued Any such tools must be developed with the mothers

themselves and tested carefully

The need to translate linguistically as well as culturally

The importance of listening to mothers

How isolated and vulnerable many mothers are who have English as a second language

The need to address the mental health needs of non-Western women from a holistic perspective considering cultural, individual, social and environmental issues

Five essential elements of institutional cultural competence

1. valuing diversity; 2. having the capacity for cultural self-assessment; 3. being conscious of the dynamics inherent when cultures interact; 4. having institutionalized cultural knowledge; and 5. having developed adaptations of service delivery reflecting an understanding of cultural diversity.

Cross, T., Bazron, B., Dennis, K., and Isaacs, M. (1989)

Challenges to delivering cultural competent healthcare

1. Recognizing clinical as well as other differences among people of different ethnic and racial groups

2. Communication

3. Ethics – respect for the belief systems of others

4. Trust - based on ability to form relationship

Meyer CR, 1996

Conclusion

To be truly effective in our work it is essential to not only develop systems for communicating across language barriers, but we must also understand how people draw on aspects of their culture to influence their health decision making.

Key messages

Involving families in designing the services they are going to use

Value in using a range of formats to inform about services

Cultural competency will deliver more effective health outcomes

Acknowledgements

Abi Sobowale – Senior Health Visitor, Sheffield, UK

Unite/Community Practitioners’ and Health Visitors’ Association

Department of Health and other funders

NoSB and Astid Ersvik

Contacts

Dr Cheryll Adams: CheryllMA@gmail.com

To purchase booklets, posters, leaflets:

www.cphvabookshop.com