PART II

Audience Profiles

Analyzingyouraudiencewillhelpyoumakethenecessarydecisionsaboutwhat(andhow)to

createanddistributeinformation.

DemographicPsychographicTechnographic

Behavioral

Audience Profiles

List top five (5) audience targets

1.2.3.4.5.

GROUP ACTIVITY

For each audience, answer the following questions:

– Whoarethey(demographic,psychographic)?– Howdotheygetinformation(onlineandofEline)?– Whatinteractiondoyouwanttohavewiththem?– Whatdotheyneedfromyou?

Audience1

Demographic/psychographic?

1.2.3.4.

How do they get information?

1.2.3.4.

What do you want them to do?

1.2.3.4.

What do they need from you?

1.2.3.4.

Audience2

Demographic/psychographic?

1.2.3.4.

How do they get information?

1.2.3.4.

What do you want them to do?

1.2.3.4.

What do they need from you?

1.2.3.4.

Audience3

Demographic/psychographic?

1.2.3.4.

How do they get information?

1.2.3.4.

What do you want them to do?

1.2.3.4.

What do they need from you?

1.2.3.4.

Audience4

Demographic/psychographic?

1.2.3.4.

How do they get information?

1.2.3.4.

What do you want them to do?

1.2.3.4.

What do they need from you?

1.2.3.4.

Audience5

Demographic/psychographic?

1.2.3.4.

How do they get information?

1.2.3.4.

What do you want them to do?

1.2.3.4.

What do they need from you?

1.2.3.4.

DISCUSSION / QUESTIONS

PART III

Campaign Planning

List top five (5) campaign types

1.2.3.4.5.

Campaign Planning

Onceyouunderstandyouraudience,youcanbegintomakechoicesabouthowyouconduct

yourcampaigns.

GoalsStrategies

TacticsResources

GROUP ACTIVITY

For each campaign, consider the following:

1) What content should I be creating? Platforms: Website content, Blogs, Images, Podcasts, Video, Other...

2) What will I need to trigger meaningful, measurable action? Campaign types: Email, Events, Advocacy, Fundraising, Other...

3) How else could I engage my audience? Options : Social Networks, Mobile, Advertising, Offline, Etc...

Campaign1

What content should I be creating?

1.2.3.4.

What will trigger action?

1.2.3.4.

How else could I engage my audience?

1.2.3.4.

Other thoughts…

1.2.3.4.

Campaign2

What content should I be creating?

1.2.3.4.

What will trigger action?

1.2.3.4.

How else could I engage my audience?

1.2.3.4.

Other thoughts…

1.2.3.4.

Campaign3

What content should I be creating?

1.2.3.4.

What will trigger action?

1.2.3.4.

How else could I engage my audience?

1.2.3.4.

Other thoughts…

1.2.3.4.

Campaign4

What content should I be creating?

1.2.3.4.

What will trigger action?

1.2.3.4.

How else could I engage my audience?

1.2.3.4.

Other thoughts…

1.2.3.4.

Campaign5

What content should I be creating?

1.2.3.4.

What will trigger action?

1.2.3.4.

How else could I engage my audience?

1.2.3.4.

Other thoughts…

1.2.3.4.

DISCUSSION / QUESTIONS