Perspective ManagementCorporate Social Responsibility

• About Birla’s• Company Overview.• Corporate Social Responsibility (CSR).• CSR of Aditya Birla Group.• Future commitments

Content

About Birla’s Group

• Birla Group started at 1857.• Shiv Narayan Birla started cotton trading operation in the small town of

pilani in rajasthan.

• Ghyanshyamdas Birla(GD birla)--he set the manufacturing company.

• Grandson of G.D.Birla is Aditya Vikram Birla(A.V.Birla)

• Son of A.V.Birla is Kumar mangalam Birla(K.M.Birla)

COMPANY OVERVIEW •A US $40 billion corporation, in the League of Fortune 500

Employee strenghts 136,000 42 different nationalities

Ranked Number 4 in the global ‘Top Companies for Leaders’ survey

Ranked Number 1 in Asia Pacific for 2011

Over 50 per cent revenues flow from its overseas operations

The Group operates in 36 countries

ADITYA BIRLA GROUP

TELECOM

RETAIL

CEMENTS

ALUMINUMPRODUCTS

TEXTILE

CARBON BLACK

FERTILIZER

NON FERROUS

METAL

RETAIL MORE

TELECOMIDEA

CEMENT ULTRATECH CEMENT

ALUMINIUM PRODUCTION

TEXTILE ADITYA BIRLA NUVO

CARBON BLACK

FERTILIZER

NON FERROUS METAL

Corporate social responsibility of Aditya Birla

• Our vision is –

“to actively contribute to the social and economic development of the communities in which

we operate. In so doing build a better, sustainable way of life for the weaker sections of

society and raise the country’s human development index”.

• Reaching out to underserved communities is part of our DNA.

• Believe in the trusteeship concept.

Our strategies

“Give a hungry man fish for a day, he will eat it and the next day, he would be hungry again. Instead, if you taught him how to fish, he would be able to feed himself and his family

for a lifetime."

Our focus area

Our rural development activities span five key

• Education

• Healthcare

• Sustainable livelihood

• Infrastructure

• Espousing social causes

Education

• In Education, our endeavour is to spark the desire for learning through

• Formal schools

• Balwadis for elementary education

• Quality primary education

• Aditya Bal Vidya Mandirs

• Girl child education

• Adult education programmes.

Health Care

• Pulse polio programme

• Mobile clinics — doctors' visits

• General and multispecialty medical camps, cleft lips

• Reproductive and child health care, mid-day meal projects

• Safe drinking water, sanitation — household toilets, community hospitals

• HIV / AIDS, cancer, TB awareness and prevention camps

• Blood donation

Sustainable livelihood

• Providing livelihood in a locally appropriate and environmentally sustainable manner

• Formation of Self Help Groups for women empowerment

• Vocational training through Aditya Birla Rural Technology Parks

• Agriculture development

• Watershed development

• Partnership with Industrial Training Institutes.

• Housing, water and sanitation are a priority.

• 50 million houses for families

• water is a perennial problem.

• sanitation and hygiene

• renewable sources of energy.

Infrastructure

Social Change

• Dowry less marriage

• Widow remarriage

• Awareness programmes on anti social issues

• De-addiction campaigns and programmes

• Espousing basic moral values.

We believe and act on generosity and compassion, characterised by a willingness to

build a society that works for everyone. This is the cornerstone of our CSR policy.

FUTURE COMMITMENTS

Arising from this the focus areas that have emerged are Education, Health care,

Sustainable livelihood, Infrastructure development, and espousing social causes. All of our

community projects are carried out under the aegis of The Aditya Birla Centre for

Community Initiatives and Rural Development.

CONTD.

Thank You

Abhishek BhoirNaziya Sayed

Winnie Manoj