Student Engagement:

G e r a l d T a n gA s s o c i a t e D i r e c t o rS T A R R C a r e e r D e v e l o p m e n t C e n t e r

C S A C 1 6

Connecting with Today'sStudents on Social Media

i m a g e c r e d i t : B a r u c h l e x c o n

01Who are they?Class of 2020.

Today's agenda

02Why do we want toconnect withstudents?

03How do we connectwith them via socialmedia?

04Future trends and bestpractices.

STARR Career Development Center

Purpose of social media?

Image Credit: Google

Class of 2020

Image Credit: Baruch Undergraduate Admissions

Class of 2019- G o o g l e h a s a l w a y s b e e n t h e r e , i n i t s f o u n d i n g w o r d s , “ t oo r g a n i z e t h e w o r l d ' s i n f o r m a t i o n a n d m a k e i t u n i v e r s a l l ya c c e s s i b l e . ”

- E m a i l h a s b e c o m e t h e n e w “ f o r m a l ” c o m m u n i c a t i o n , w h i l et e x t s a n d t w e e t s r e m a i n e n c l a v e s f o r t h e c a s u a l .

- T h e y h a v e g r o w n u p t r e a t i n g W i - F i a s a n e n t i t l e m e n t .

- C e l l p h o n e s h a v e b e c o m e s o u b i q u i t o u s i n c l a s s t h a tt e a c h e r s d o n ’ t k n o w w h i c h s t u d e n t s a r e u s i n g t h e m t o t a k en o t e s a n d w h i c h o n e s a r e p l a n n i n g a p a r t y .

- T h e i r p a r e n t s h a v e g o n e f r o m e n c o u r a g i n g t h e m t o u s e t h eI n t e r n e t t o b e g g i n g t h e m t o g e t o f f i t .

Source: Class of 2019 Mindset list by Beloit College (2015) https://www.beloit.edu/mindset/2019/

What aboutClass of 2020?

- Exposure to social networks

- Have multiple devices (i-nation)

- Friendster, Myspace, Youtube, Facebook, Twitter, Instagram, Pinterest, Snapchat, Tumblr, Blogs

- "Google Nation"

- Already have established social profiles

What about CUNY students?

Image credit: Ocean City HS Graduation

Why do we want to connect with our students?

Too busyto ask

they don't know what they don't

know

This is how we canpromote our programs

image credit: CUNY Service Corp

How do we connect with our students viasocial media?

Image credit: CUNY COSA

Our Role:- Educate them on professional etiquette.- Help to redefine their stories/identity.- Play the mentor role!

How?- In their space.- Understand why they are there.- Understand how they are using these channels.- Have an authentic voice!- Have a strategy!- Be open to change.- Content-driven, demonstrate values.

Don't forget some of the traditional marketing efforts

Emails

Flyers

Word of mouth/Referrals

Partners across campus

Future Trends

- Video, Live Video- Snapchat, Periscope (Express their storiesbeyond images, YoutubeStars)

- Tailored content (Make it relevant to themnow)

- Graphics, infographics

Image Credit: Baruch College

Create short videos toshow our values

(Snapchat, Periscope, etc.)

Video01

Share CareerTips/Resources or

Professional Etiquette

Focus onresources

02

Tell them why and how they should follow you!

Establish your credibility03

KEY TAKEAWAYS

Less is more! Helpstudents filter social media

content

Filter04

You are not a robot!

Make ithuman

05

Tell them how to write a resume,not just give them a template!

(They can just Google it!)

Focus on how!06

KEY TAKEAWAYS

Who doesn't like free stuff?

Use free tools

08

Consult with your students,partners across campus!

Consult

09

You will never know what will happenif you don't try!

Conquer your fears10

Set your goal!And then assess the

effectiveness!

07Assessment

Gerald TangLinkedin.com/geraldtang

@geraldtang

gerald.tang@baruch.cuny.edu

Associate DirectorSTARR Career Development CenterBaruch College