Post on 26-Jun-2020
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Crowdfunding learnings with Indiegogo
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Crowdfunding is fast becoming the
default go-to-market strategy
for companies.
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Rewards crowdfunding
• Rewards in exchange for
money pledged to your
project
• Range of rewards
• Raising money
• Validating your idea
• Great case studies
• A platform to go
international!
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The Benefits
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Customers pay for your manufacturing
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Companies also validate their audience
Attract capital & partners
Secure distribution
Which lets them learn and grow quickly
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What can you raise money for?
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Crowdfunding is still challenging
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Encouraging Corporate Innovation
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German Hardware Campaigns
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Top 10 German Projects €7m
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Strategy
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Crowdfunding isn’t magic.
It’s marketing
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If you build it they will come
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If you build it they will come
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So how do you do it right?
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Process Overview
1 2 3 4 5
Secure the
right TalentMake a Plan
Lock in
Product
Positioning
Build your
Materials
Drive Traffic
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Plan
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A Working Prototype
Manufacturing Secured
An Engaged, Excited Audience
Launch with
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Manufacturing Secured
An Engaged, Excited Audience
Launch with
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Talent
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Things to consider
• Copywriting
• Graphic design
• Landing page setup
• Product photography
• Organic social media
• Video creation
• Press outreach
• Paid advertising
• Email & customer acquisition
• Campaign management
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Distribution
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Things to consider
• When is the right time to start
thinking about shipping & fulfilment?
• Where are you manufacturing?
• How much should you charge?
• Engage with our partners
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5 Key Learnings
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Only launch when you are confident you can generate 30% of your goal in
the first two days
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Use Digital Advertising
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Understand your costs and how these will impact your success, especially
shipping and manufacturing
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Discounts can drive
contributions
But margins pay for traffic
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Start planning at least 4-6 weeks before launch, especially on your
digital advertising
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Contact
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Contact:joel@indiegogo.com
@IGGjoel