Crowd Funding with IndieGoGo, Social Media and Traditional PR

By Pascal Schmitz from Amariam Pictures

Why IndieGoGO? • Allows South African Bank accounts to be linked to the campaign • You don’t have to make target unlike Kickstarter. 4% charge if you make

target and 9% charge if you don’t make target • IGG guides you through and teaches you about the process of crowd

funding. You can then build your own Rand based site (www.mygate.co.za)

• IGG has great tracking tools for your “crowd” with specific data for each team members contribution towards the campaigns marketing vs. Kickstarter which has only two variables: how much and who…

• IGG has a large audience already in place with thousands of daily views and 2670 Campaigns in the Film category alone (indiegogo.com receives 36936 page views per day -source www.findwebstats.com/indiegogo.com)

• Tip: Paypal charges another 5% for funds that go through them, so try drive donations through direct credit card transactions . You need a FNB account to receive Paypal donations in SA

Shady Valley •Raised $10,405 in 60 days •Got almost 2,000 visitors on the site •Hit page No. 1 in the films category many times during campaign

Setting Up Your Campaign

Team

Team Member Profile

Funding

Gallery

Home Page

To Do’s: Marketing Your Campaign

Sharing the Link

Embed into Websites

Embed into Websites

Embed into Websites

Embed Email

Embed Email

Embed Email

Other Marketing Tools on IGG Increasing your “Go Go Factor”

Other PR Tools outside IGG

• Press Release e.g. Screen Africa, The Callsheet • Radio e.g. Fresh Drive focus on small business

and Poppy show which leads to Twitter • TV Shows e.g. Expresso • Blogs • Relevant Tweeters • Relevant FB Pages • Posters, Stickers etc…

Updates

Comments

Funders

Gallery View

Dashboard - Analytics

Dashboard - Funds

Dashboard - Fulfillment

Redeeming Perks - Website

Web Tools • Hosting: • www.godaddy.com

• Free FTP Uploading Software: • Download “total commander” www.ghisler.com • Content Management: • www.wordpress.com • www.weebly.com • www.yola.com

• www.joburgmovie.com and www.shadyvalleymall.com

Thank You

• A copy of this presentation will be available in a week or two as the perk for a $20 donation on the new campaign for our up-and-coming documentary “Unhinged: Arriving Cape Town”

• Alternatively go to www.indiegogo.com/shady-valley

for the campaign this presentation was based on