Crocs Design Audit

Post on 04-Feb-2015

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Transcript of Crocs Design Audit

Cooper, R and Press, M. (1995). 6 Design Audits. In: The Design Agenda. Chichester: Wiley. p214.

Store Design

– Bright

-- Colourful

Website Design(Official website, Facebook, Blog, Online shop)

-- Fun

-- Colourful

-- Comfortable

customer

Staff – Friendly

-- Enthusiasm

Service– Friendly

-- Helpful

Catalog – Simple

Service– Friendly

-- Helpful

Complete customer experience

Product – Innovative

-- Fun

-- Comfort

-- Simple

-- Colourful

Product – Innovative

-- Fun

-- Comfort

-- Simple

-- Colourful