© 2013 Critical Mass, Inc. All Rights Reserved

RIGHT NOW

RIGHT

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The new behavior of play.

HERE

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Remember this?

2© 2013 Critical Mass, Inc. All Rights ReservedPHOTO CREDIT: <a href='http://www.123rf.com/photo_11411250_kids-having-fun-while-moving-in-a-new-home-playing-with-boxes.html'>ilona75 / 123RF Stock Photo</a>

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And this?

3© 2013 Critical Mass, Inc. All Rights ReservedPHOTO CREDIT: <a href='http://www.123rf.com/photo_5620008_cute-little-girl-playing-in-the-mud-with-ice-cream-scoops.html'>stephaniefrey / 123RF Stock Photo</a>

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This was the home of spontaneity

(the ♥ of the play place)

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While the value of spontaneous playhas not changed...

5© 2013 Critical Mass, Inc. All Rights ReservedPHOTO CREDIT: <div xmlns:cc="http://creativecommons.org/ns#" about="http://victoriadailyphoto.blogspot.ca/2008/05/hopscotch.html"><a rel="cc:attributionURL" property="cc:attributionName" href="http://victoriadailyphoto.blogspot.com/">Benjamin Madison</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/3.0/">CC BY-NC-ND 3.0</a></div>

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HERE.

How we play has.

© 2013 Critical Mass, Inc. All Rights Reserved 6

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Right here. Right now. The new play space.

© 2013 Critical Mass, Inc. All Rights Reserved

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Anytime is the new play space...

© 2013 Critical Mass, Inc. All Rights Reserved 8

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Everywhere is the new play space...

Text

•• •••

•© 2013 Critical Mass, Inc. All Rights ReservedPHOTO CREDIT: <a href='http://www.123rf.com/photo_10273936_outdoor-cafe-in-a-street-of-istanbul-turkey-photo-taken-at-21st-of-mai-2011.html'>philipus / 123RF Stock Photo</a>

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Me is the new play space...

© 2013 Critical Mass, Inc. All Rights ReservedPHOTO CREDIT: <a href='http://www.123rf.com/photo_10226442_binary-finger-print-vector.html'>ilyaka1972 / 123RF Stock Photo</a>

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Context Location Time Me+

The New Play Place

Users’ interactions change both the meaning and the potential of the traditional play space.

© 2013 Critical Mass, Inc. All Rights ReservedPHOTO CREDIT: <a href='http://www.123rf.com/photo_15808991_website-navigation-icons-on-retro-labels-set.html'>redkoala / 123RF Stock Photo</a>

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Enabled by technology to create a new

behaviour space. (devices are just the beginning...)

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This is a play space.© 2013 Critical Mass, Inc. All Rights ReservedPHOTO CREDIT: http://jeffvlog.wordpress.com/2013/03/20/welcome-to-a-world-through-glass/

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This is a play space.© 2013 Critical Mass, Inc. All Rights ReservedPHOTO CREDIT: http://www.cgtrader.com/blog/wp-content/uploads/2013/05/Lukeville_2.jpg

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AND HERE.

And this.© 2013 Critical Mass, Inc. All Rights Reserved 15

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where play is no longer just for kids.

The playground for kids of all ages... © 2013 Critical Mass, Inc. All Rights ReservedPHOTO CREDIT: <a href='http://www.123rf.com/photo_15950592_ayuttaya-thailand-april-13-unidentified-people-celebrating-songkran-thai-new-year--water-festival-ch.html'>topten22photo / 123RF Stock Photo</a>

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Wolverines!© 2013 Critical Mass, Inc. All Rights Reserved 17

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Play itself is changing (fun is just one element of the new play space, where disruption is now common place)

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It challenges reality...

© 2013 Critical Mass, Inc. All Rights ReservedPHOTO CREDIT: <a href='http://www.123rf.com/photo_8950417_silver-spining-top-isolated-on-white-background.html'>sgame / 123RF Stock Photo</a>

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It sparks imaginations...

© 2013 Critical Mass, Inc. All Rights ReservedPHOTO CREDIT; <a href='http://www.123rf.com/photo_16834009_image-of-sparkling-stick.html'>vimax001 / 123RF Stock Photo</a>

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The imaginations of wolverines

© 2013 Critical Mass, Inc. All Rights ReservedPHOTO CREDIT

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It inspires re-invention...

© 2013 Critical Mass, Inc. All Rights ReservedPHOTO CREDIT: <a href='http://www.123rf.com/photo_14437744_crumpled-paper-with-a-lightbulb-idea-concept-and-crumpled-paper-attempts-around-it.html'>timhester / 123RF Stock Photo</a>

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while unlocking and creating new value...

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Forever changing the potential of Right here, right now.

(and everything else along with it)

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Let’s Play.Our session at SXSW won’t be all work and no play.

Or all talk for that matter. It will be an immersive and interactive play session, where we’ll reveal and discover

together the disruptive power and potential of the right here, right now play space.

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© 2013 Critical Mass, Inc. All Rights Reserved 26

Thank you for your consideration. For more information, please contact:

Jon Toews (art)jtoews@criticalmass.com

OR

Shannon McEvoy-Halston (science)shannonm@criticalmass.com