OF

A HONEY BRAND :

BRAND ANALYSIS A company in Izmir

Promises for organic, healthy & economic

products

Gathers from different points in Aegean

Religion & distributes in Aegean Reigion

Honey, pollen & royal jelly selling

RISK ANALYSIS Natural Disaster : In area of bee hives points

Aegean Reigion is over fault line, a threat

for factory building

Health Problems : as a result of hiring

workers lack of health screening

Have an allergy againist sting

RISK ANALYSIS

Environmental Factors : sourced from

unknowingly practices

Extreme agricultural spraying, using a

honeycombs again and again

RISK ANALYSIS

Spoiled or fake product

A big allegation since the brand claims

being organic

RISK ANALYSIS

Bee Pests

Varroa

Nosema

Bee Lause

Chalk Brood

RISK ANALYSIS

Fake product

Glucose Syrup + Water + Honey Flavor

Real productGlucose+Sucrose+Fructose+Water+Variou

s

Acids

POTENTIAL CRISIS

STAKEHOLDERS

CONSUMERS SUPPLIERS MEDIA

Being calm & transparent

Instead of accepting or

ignoring the crisis,

supporting existing image

of the brand

STRATEGY

Explanation about crisis in order to

Reveal ingredient of the products & to

show that we are aware of accusation

We do not fear to seen around

because

we are sure of ourselves.

PR ACTIVITIES

Explanation

On the web site of brand

Press meeting with general manager,

brand manager, PR manager, production

manager and spokesperson of the brand

PR ACTIVITIES

Opinion Leader

Uğur Dündar

Vedat Milor

PR ACTIVITIES

To be given information about production

steps and ingredient of products by

production manager on TV programs

Economy programs

PR ACTIVITIES