Engaging with stakeholders in a crisis: The role of online and social media

‘The Internet Doesn’t Forget!’

Online media and the modern corporate crisis

http://www.youtube.com/watch?v=t8XxcOj3Seo&feature=related

115,464 views

How to use online and social media successfully during a crisis

Planning, Strategy and Integration

Identify and train your In-House ‘Digital Champion’

Online and Social Media Channels

Monitoring: Listen and learn so you can

react!

Protect and Secure: your online channels.... Don’t get

brand-jacked

Updates:Use

realtime

updates to inform ..... Use

your Blog and Twitter profile!

Show: Create engaging online content. E.g Online videos, to

prove your response

Perspective: businesses and organisations

get ridiculed and attacked online... It’s a fact of digital life!