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Marketing | Branding | Creative | Production

917.373.8512

Standout. Get Results!

www.VicariAdvertising.com

“The Power to Standout from the Competition”

• Founded in 2002 by Joseph A. Vicari • Affiliated with GM&P Advertising

www.gmpadvertising.com• Support Staff of 8 Highly Experienced

Professionals• Clients from the local to the Nat'l level

Joe Vicari

• School of Visual Arts NYC• Madison Avenue• Corporate Environments• Account History

– The Money Store– Wells Fargo– Chase Finance– Alliance Bank– Kremer Laser Eye Centers– Lourdes Health Systems

Bob Meiers

• Villanova University• BSBA• Account History

– McDonald’s– 76 ers– Friendly’s– Pep Boys

Marc Goldstein • Temple University

– BBA Marketing

• Account History– First PA Bank– NBC-10– Univ. of PA Health System– K’NEX– Govberg Jewelers

Agency Working Philosophy

Vicari Group operates under the mindset of doing whatever it takes to get the job done right. We are an agency that values the Client / Agency Relationship. We are fiscally responsible, abide by our estimates and are accountable for the work done.

Full Service Agency

• Strategic Planning• Creative Development• Interactive• Media Planning and Buying• Public Relations

Strategic Planning

• Key to Vicari Group Marketing• Analyze entire business model• Develop a definable direction to market

the business • Product & Business Branding • In-depth Competitive Analysis

Marketing Discovery Workshops

• Why & Brand Review to determine the best direction for moving forward.

• Why & Brand Insights Discovery to develop a concise brand platform.

• What & Brand Structure to identify areas of improvement to maximize effectiveness.

• How & Brand Response to improve target efficiencies.

Creative Development• Concise strategic brand, and set of key

messages• Online• Broadcast• Direct Response• Magazine• Newspaper• Non-traditional

Creative Expertise• Expertise in developing special promotions.• Depth of talent in creating effective electronic

response campaigns.• Full service art department.• Expertise in all graphics applications.• Own & operate post production studio from

print TV, Radio & Online

Interactive

• Website Advertising• Email Marketing• Web Ad Development• Website Design • Streaming Media & Flash Presentations

Excellence in Media

• Accountability and Expenditure– Visibility & Cost Efficient

• Research Driven– Pre- During - Post

• Experience– Any and All

• New York City & Philadelphia Based Agency

Public Relations Partners

• News Releases• Strong Media Relations• Publicity/Events• Sponsorships & Promotions• Media Training• Crisis Management

Areas of Expertise• Healthcare• Non-Profit• Retail• Financial • Cosmetic• Direct Response

• Hospitals• Specialty Practices• Behavioral Facilities• Management Care

Healthcare

• Catholic Health East– Lourdes Health System

• Devereux Foundation• Kremer Eye Centers• KLM Ophthalmology• Fairless Hills Dental Center• Advanced Dental Care• Lumen Laser Centers

Healthcare Experience

• Jewelry• Home Improvement• Car Dealer Groups• Restaurant Chains

Retail

• Banks• Financial Advisors• Mortgage Companies• Brokers

Financials

• 800 Number • Website Visits• In-Store Sales• Cross-sell & Up-sell Opportunities• Inbound & Outbound Telemarketing• Call script development, pitch & clichés

Direct Response

• Strategic – Clear, concise, strategic planning to develop the most recognized brands in their industries.

• Measurable - Developing marketing programs ensuring accountability & cost effectiveness

• Active – Over 60 years of combined strategic planning and media experience so your focused more on active marketing, not passive.

• Responsive – Specializing in Signature Marketing Programs that address marketing challenges and get results

• Tactical - The marketing prowess to develop a plan of action designed to build awareness, change consumer behavior and get results

S.M.A.R.T. Move

So?: What Does It Mean 2 U?

• Results driven Signature Solutions that help businesses STANDOUT from the competition

• Strong Strategic Planning• Strategic Vision, Execution & Definable• Creative That Incites Consumers To Action• Unparalleled Media Experience• Direct Response Expertise

Vicari Group Intangibles

• Marketing Resource – Idea Generation• Retail Mentality – We Are Fluid• Relationships – Strong Market Reputation• Value Partner – We Go the Extra Mile!