Creativity Dip

Design Another Letter Of The Alphabet

You are tasked with inventing a 27th letter of the alphabet. It must represent a sound,

maybe a letter for PH, PN or KN. What symbol will it be?

Change seats.....

Fold your arms.....

Why we resist change

1.Risk of change exceed risk of standing still

2.People connect to people with the old way

3.Fear of lack of competence4.Overloaded5.Skeptical6.Hidden agendas7.Threatens our notion of ourselves8.Fear of loss of status9.Doubt the quality of the idea

Change and women’s buttons.....

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The changing world.....

Everyone is good at something!International No 1’s

Time is running out.........Estimated remaining world supplies of non-renewable resources

Zinc - 10 years

Titanium - 12 Years

Lead - 14 Years

Gold - 14 Years

Chromium - 20 years

Copper - 26 Years

Platinum - 39 years

Cadmium - 54 years

Oil - 105 Years

How we spend our 77.8 years•Sleeping 28 years

•Working 24.5 years

•Watching TV 8.5 years

•Doing Housework 5 years

•Eating and Drinking 3.5 years

Source: American bureau of labour statistics

The change model

Effective change = Quality of idea x Amount of buy in

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Bring back

the poll tax

Shock

Denial

Blame

Acceptance

Problem Solving

Improved performance

Time

The Change Cycle

What is and what will be different

~ Learnt to do

~ Best book

~ Shattered Assumption

The Definition of Insanity

“Doing the same old things and expecting different results”

4

53

14

62

48 15

493

The odd 1 out is?

Learn to be creative?Learn to be creative?

- 5 year olds - 98%

- 10 year olds - 30%

- 15 year olds - 12%

- Adults (25+) - 2%

The Growth of the Earth’s Population

19001.6 Billion

20006 Billion

20137 Billion

20207.6 Billion?

Source: http://www.worldometers.info/world-population/

By the end of 2012…..More mobile devices than

people

1 in 4 Starbucks payments are from a

mobile device (in North America)

Source: Mobile Syrup Dec 2011

1/2 Billion worldwide will use their mobiles as

metro and bus tickets by 2015

Source: Mobile Juniper Research , April 2011

50% of the

worlds wealth is

held by 2% of

the people

Today the global distribution of

Wealth

The Social Network....

Facebook’s 800 million users

1 in 9 of the worlds

population are on Facebook

If FACEBOOK were a country it would be the 3rd largest in the

worldbetween India and USA

Every48% of 18-34 year olds check

Facebook before they get

out of bed

For students starting a four year technical or college degree,

this means that ..

Recognise this?

Predicting the Future“The best way to predict the future is to create it”

Peter Drucker

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Write a 6 word story

Ernest Hemingway, one of the greatest authors of all time, was once challenged to

write a complete story in just six words. Never one to shy from a challenge, he

wrote: "For sale: baby shoes, never used." What would your complete six-word story

be?

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Write a 6 word story

Ernest Hemingway, one of the greatest authors of all time, was once challenged to

write a complete story in just six words. Never one to shy from a challenge, he

wrote: "For sale: baby shoes, never used." What would your complete six-word story

be?

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Books...A changing business model

1994 Bookstore

1995 Amazon

2010/11 Ipad/Kindle

The Harry Potter series has sold 3600 books per hour for 14 years

Books...A changing business modelEbooks are now outselling paperbacks in the US -

Ebooks sales $90.3m - Feb 2011

Paperbacks $81.2m - Feb 2011

Source: Guardian.co.uk April 2011

“640k ought to be enough for anyone”Bill gates - 1981

“Who the hell wants to hear actors talk”HM Warner - Warner Bros 1927

“There is no reason for any individual to have a computer in their home”

Ken Olsen - President DEC

“$400 for an MP3 player, it won’t sell and it will be killed off quickly”

Macrumours 2001

Fizzy Drink Market

30 billion cansMarket share

52%

By 2012 bottled water will

exceed fizzy drinks

consumption

The 40 people they didn’t want

Idea Generation

•Darwin

•Picasso

•Einstein

•Mozart

•Shakespeare

Why so Creative?

Learn to be creative?Learn to be creative?

- 5 year olds - 98%

- 10 year olds - 30%

- 15 year olds - 12%

- Adults (25+) - 2%

Creativity test

Brain Salesman?

Aerosol

spacecraft

undertaker

Blanket

backwards

Style

Range

Menu

Paste

Orbit

Operation

Brick

University

Outsource

Computer

Spectacles

Ice

Camera

Dictionary

Brain

Cup

Christmas

Exercise

Genius

Fertiliser

Combinations

nutshell

Books

Art

Shelf

Concept

CD

Picture

Arrow

Reference

Speed

Exchange

Market

Wave

Shop fitter

Software

Club

Short

Bottle

Random word?Random word?

4000 = 12

Skyline Toys

Association

Imagination

Association

Association

Association

Association

Association

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Imagination workout•Daily 10 min workout•1 week to Learn •Daily associational thinking•1 week journal

L a w r e n c e h a l l e t t . c o m

http://lawrencehallett.com

lawrence.hallett@ntlworld.com

07946 882823

Brainstorming but not as we know it?

Brainstorming but not as we know it?