What is CREATIVITY???

"Being creative is seeing the same thing as everybody else

but thinking of something different

PERHAPS DERIVED FROM PERHAPS DERIVED FROM THE WORDSTHE WORDS

INNER & INNER & MOTIVATIONMOTIVATION

INNOVATIINNOVATIONON

A BURNING DESIRE TO QUESTION A BURNING DESIRE TO QUESTION THE STATUS QUOTHE STATUS QUO

FOCUS IS EXPERIMENTATION AND FOCUS IS EXPERIMENTATION AND ACHIEVEMENT ACHIEVEMENT

Innovation can be defined as a creative solution to remove bottleneck, a hindrance to a sustainable performance improvement. IT IS AN ENTREPRENEURIAL ENDEAVOUR.

INNOVATION AND CREATIVITY

The entrepreneur always searches for change, responds to it and exploits it as an opportunity.

BISOCIATIONBISOCIATION

the bringing together of two previously unrelated planes of thought

11 22

WOOD SHAVINGS – SAWDUST+ GLUE= CHIPBOARD

HEALTHY CHICKEN + CHOLERA VIRUS =VACCINATION

TWO THINKING PROCESSES IN CREATIVITY

• Divergent thinking is the intellectual ability to think of many original, diverse, and elaborate ideas.

• Convergent thinking: the intellectual ability to logically evaluate, critique and choose the best idea from a selection of ideas.

THREE KINDS OF THINKING PROCESSMECHANICALSYSTEMS HINKING

PROBLEM PROTOTYPE

INTUTION CREATIVETHINKING

.

SOLUTION

PROCESS OF THOUGHT

REARRANGEMENTOF ELEMENTS

LOCAL OPTIMIZATIONOR SEEING TREENOT THE FOREST

TRANSFORMATIONOR CHANGEDCONFIGURATION

ANALYSIS OF ESSENCE

IT IS TIME FOR AN EXERCISE

You will be given one LETTER at a time and you have to add them to the previous letter(s) in such a manner that you have a word at every step.Example:SLATE

ATREGT

CREATIVE TRAITS

• Imagination• Verbal Ability• Conceptual Ability• Ability To Reason Logically• Ability To Think Rapidly• Mental Flexibility• Ability To Think Nontraditional

MotivationMotivationextrinsic intrinsic

• Carrot and stick approach

• Basically financial

• Conditional to achieving success

• It doesn’t stop people from being creative , but doesn’t help either.

• Can give a feeling of being bribed o controlled.

• It can not trigger – interest –passion –involvement about the job

• Characterized by internal desire to do something.

• A personal sense of challenge

• An intrinsic drive to excel.

• Work is an enjoyment – a sense of fulfillment .

• Work itself is their own motivator

• A deep sense of commitment to their work.

• They work for a cause.

• FOR THE EMPLOYEE IT IS NOT THE JOB– IT IS A CRUSADE

What can I do to increase my creativity?

PERSONALITY TRAITS

• Frequently Take Independent Action• Prefer Working With Minimal or No

Supervision• Prefer Variety and Change• Seek New Challenges and Experiences• Enjoy Risk-Taking• Desire Praise & Recognition

PERSONALITY TRAITS CONTD.

• Dislike Failure• Exhibit High Energy Levels

IT IS TIME FOR AN EXERCISE

ARE YOU INTUITIVE ?

CREATIVITY CAN BE DEVELOPED

• Study• Concentration• Practice• Patience

BRAINSTORMING

• Identify As Many Different Ideas As Possible

• List All Relevant Ideas Generated • Reserve Analysis and Judgment Until Later• Can Be Done By One Person or By a Group• Used Most Often In Connection With

Problem Solving

ROLE PLAY

• The Process of Acting Through a Situation Without All the Real Characters Being Present

• Practice Through Role Playing With Someone Else

EXPERIMENT

• Experiment With Different Ideas• Sometimes, You Have to Try Putting the

Pieces Together in Different Ways in Order to See What Happens

CREATIVE PROBLEM SOLVING

• Develop a Creative Atmosphere/Attitude• Identify the Problem• Determine The Facts• Identify Possible Solutions• Let The Problem Simmer• Determine The Best SOLUTION

IT IS TIME FOR AN EXERCISE

A delegation of Martians has just landed in the middle of your home town. They do not understand any Earth languages - only graphic symbols. Prepare a short speech composed of graphic symbols to welcome them and tell them just what kind of place you live in.

Domain Expertise

Motivation

Creative Thinking Ability

CREATIVITY

Workplace practices and conditions

Flexibility and imagination in approaching problems

Technical

Procedural

Intrinsic

Task-focused

THE CREATIVE INDIVIDUAL: COMPONENTIAL THEORY

PRINCIPLES OF CREATIVITY

• Creativity is developmental:• Creativity is a process:• There is power in the positive:• There is power in vision and purpose:• Understand the Brain/Mind Connection:• The Creative Mind is Curious, Flexible,

and Imaginative:• All Things Are Connected:

IT IS TIME FOR AN EXERCISE

Morphological forced connection

Example: Improve a ball-point penCylindrical Material Cap Ink source

Faceted Metal Attached Cap No Cartridge

Square Glass No Cap Permanent

Beaded Wood Retracts Paper Cartridge

Sculptured Paper Cleaning Cap Cartridge Made of Ink

Identify an area which you would like to see improved in your organization and find a way to tackle the problem as a group

The Top 10 Ways to Boost Your Creativity

1. Build-up your creative muscle.2. Step aside and let go of your ego.3. Be inspired and not copy other's work.4. Know that you cannot control the creative

process5. Create the environment that will allow

your creativity to blossom,

6. Get to know yourself deeply and intimately.

7. Detach yourself from the outcome - enjoy the process.

8. Have compassion for yourself and allow the process to burn away any doubts, fears, can'ts and will never

be able tos....9. Experiment and be prepared to learn

all the time.10. Love life enough to give it the gift of

your unique creativity.

IT IS TIME FOR AN EXERCISE

Design a TV + Coffee Dispenser + Sandwich Maker

What will be the product features and unique advantages the product offers?

Why do you think there is a demand for the product?

What will be the marketing strategy for the product

10 tried and trusted ways to kill the good ideas and enthusiasm of your co-workers.

1. It’s against company policy.2. It doesn’t fit the system.3. It will never be approved.4. The timing just isn’t right.5. It didn’t work before.

6. It’s too wild.7. We’re not ready for that.8. I will think about it.9. Put something in writing and get back

to me.10. Let’s form a committee.

When you kill somebody’s good idea.You kill a little of that person too.

IT IS TIME FOR AN EXERCISE

Pencil Marriage Gold Ring Remember promises

Flat side Dull daily routine. Change activities

Six sides 6 things to do: Budget, Take a class, Improve discipline, be more assertive, start now!, improve communications

Eraser Rub him out! Forgive and forget past mistakes

Superior I feel inferior to my husband

Wood shaft Feel closed in. Need other interests. Am I getting shafted?

Lead Get the lead out! Do It! if I press any harder I will break.

Write Send a note telling you love him/her

FORCED ANALOGIES

What would you compare your organization to? list out the attributes that are similar with your organization.

APPLICATION EXERCISE

• Devise a Way to Change the Formation From Five Squares to Four, by Moving Only Two of the Lines.

• Squares Must Still Be Adjacent

SOLUTION

IN AND OUT LETTERS

• A man draws a box, then begins to place all the letters of the alphabet either inside or outside the box.

• Where do G, H and the rest of the alphabet belong?

• What is the system being used?

SOLUTION• The key to the

problem lies not in some complex interrelationship of numbers of vowels and consonants but in the shape of the letters themselves.

• Letters with straight lines belong inside the box; letter with curved lines, outside