CREATIVE THAT WORKS.

CRAIG WALKER / CREATIVE DIRECTOR

Integrated brand response advertising, direct & digital marketing,creative & production online / offline

Welcome to Walker & Company, a full-service creative group since 1994. We are direct marketing

and brand response experts with a proven track record of success in developing world class

integrated online and offline marketing and creative campaigns on a national and international level.

We have created hundreds of successful campaigns in all areas of B2C and B2B direct response and

general advertising media including; DRTV, direct mail, print, outdoor, transit, packaging, marketing

communications and sales support collateral. Our interactive/digital experience includes; websites,

microsites, banners, email, widgets, DVD’s, and digital video.

We’re experts at integrating traditional and digital media, delivering high performance multi-channel

marketing and media campaigns designed to meet or surpass your ROI goals/objectives. Our

services also include; Brand Strategy, Creative Strategy, Creative Direction, Copy, Art & Design

Direction, Sonic Branding, and data-driven creative integration of all media online/offline.

Our team offers a combination of deep agency and client-side experience with companies of all sizes

and industries including Healthcare, Financial Services, Technology, Publishing, Automotive, and

Entertainment categories. We are highly knowledgeable and sensitive to the needs of the senior and

"boomer" audiences, consumers and small business owners.

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KAISER PERMANENTE Integrated Multi-Media / Multi-Lingual Flu Campaign2

SCAN (Senior Care Action Network) Brand Response TV Integrated Lead Generation Campaign 3

VISION ESSENTIALS by Kaiser Permanente Launch Campaign4

BLUE CROSS OF CALIFORNIA Small Business Direct Mail & Fulfillment Campaign 5

BLUE CROSS OF CALIFORNIA Small Business DRTV & Print Campaign6

USA DIVING OLYMPIC TEAM Official Health Care Sponsorship by Kaiser Permanente B2B Broker Campaign 7

NIKE TOWN Customer Acquisition Direct Mail Campaign 8

KAISER PERMANENTE New Medical Center Integrated Multi-Medial Campaign 9

NISSAN Lead Generation Direct Mail Campaign10

KAISER PERMANENTE Branded Bi-Lingual Car Wraps 11

HOUSEHOLD BANK Multi-Media Acquisition Campaign12

COMMUNITY BENEFIT for Kaiser Permanente (Kaiser's Philanthropic Group) - Integrated Multi-Media Campaign 13

QUICKBOOKS Direct Response Fulfillment Kit14

HEALTHRESOLVE Long Form DRTV Show 15

LGBT PRIDE PARADE San Francisco sponsored by KAISER PERMANENTE - Integrated Multi-Media Campaign16

TIME-LIFE BOOKS "The American Indians" DRTV Campaign 17

INTERTAINER Customer Acquisition Online Banners and Direct Mail Launch Campaign18

TECHNOLOGY FUNDING VC B2B Lead Fulfillment Kit 19

WSPA (World Society for the Protection of Animals) Long Form DRTV Show starring Tom Skerritt20

CRAIG WALKER - AGENCY & CLIENT EXPERIENCE

Director of Creative Services / Creative Director - KAISER PERMANENTE Los Angeles

Creative Director - Draftfcb New York & Los Angeles

Creative Director - G2 DIRECT & DIGITAL New York

Art Director - OGILVY & MATHER / OGILVY ONE New York

Creative Director – CAMPBELL-EWALD Europe

ADVERTISING AGENCY CLIENTS

BBDO / LA !!(Blue Cross of California DRTV)

TBWA-CHIAT DAY / LA !!(Nissan Direct Mail) ! !

DMB&B / LA !!(Blue Cross of California DR Print, DRTV) !

McCANN-ERICKSON / MRM / NY !(Nestle Online) !

FISCH.MEIER.DIREKT / ZURICH !!(Teleclub DRTV / Swiss Lottery DRTV) ! !

LOWE & PARTNERS / NY !!(Security Link from Ameritech DRTV) !

TEAM ONE ADVERTISING / LA !!(Lexus Dealers Direct Mail) !

WIEDEN & KENNEDY / PORTLAND !!(Nike Town Direct Mail)

INTERNATIONAL - Creative direction and direct marketing solutions for diverse clients

and advertising agencies in Brussels, Hamburg, Zurich, Sydney & Saudi Arabia.

http://info.kp.org/richmedia/brandCreativePortfolio/

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DIRECT RESPONSE TV EXPERIENCE

FINANCIAL SERVICES

Countrywide / Full Spectrum Lending

Household Bank / HCS

CONSUMER SERVICES

Ameritech / Security Link

HEALTHCARE

Blue Cross of California

Health Net

Humana

SCAN (Senior Care Action Network)

Kaiser Permanente

AUTOMOTIVE

GM “Owners Only"

ENTERTAINMENT

Disney Online

Teleclub (Europe)

Swiss Lottery (Switzerland)

PUBLISHING

Time-Life Books

National Geographic

Inc. Magazine

Newsweek

Atlantic Monthly

Esquire

Modern Photography

Ladies Home Journal

Outdoor Life

Golf

Better Homes & Gardens

Bonnier Publishing (Europe)

INFOMERCIALS

Fund Raising

WSPA

(World Society for the Protection of Animals)

New product launch

HEALTH RESOLVE

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WALKER & COMPANY, INC.

Integrated Brand Response Advertising & Direct & Digital Marketing Online / Offline

American Express, Blue Cross of California, CarsDirect, Cessna Executive Jets, Countrywide,

Disney Online, Doubleday, General Foods, General Motors

Health Net, Household Bank, IBM, Intuit, LA Cellular, Nestle Online

Network Associates, National Geographic, Newsweek, Nike, Nissan

SCAN Health Plan, Saudi American Bank/Citibank

SecurityLink from Ameritech, Shell Oil, Sotheby's, Technology Funding

The World Society for the Protection of Animals (WSPA), Time-Life Books

CONTACT: Craig Walker 323.309.5450 craig@walkerworldwide.com