Creative strategy in advertising

©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani

Consulting | Training | Staff Training | Placement Services

Today’s ObjectiveHelping our team and clients to

create creative ads…

Basic Principle:

It comes down to this: you need to gain insights about your brand,

your consumers, and how the two interact.

Example in this book are vary to budget

Success of a ad campaigndepends not on how much you spend on it but on how much you know about the

brand and consumer and how well you can communicate

that knowledge.

Key take away…

Creativity defined

Media: new inspiration

Inspiration from Customers

Humor in Ad…

Creativity

Creative ads make a

relevant connection between a brand & its target audience and present a selling idea in

an unexpected way…

Case Study

Real Estate Company (Washington DC. )

Condominium unit

• Price: 189k$ to 1M$

• All facilities (Appliances, washer, dryers etc.)

• Size of unit where not much bigger…

• Sales decline Price was the HOOK

So how does Nasuti & Hinkle made it?

Target Audience

Primary Target Secondary Target

1st Time Buyer extended-stay visitors

young people earning $40,000

Focus on the evils of renting & roommates

(Register Dozens of URLs)

Local newspaper, gays newspaper & their website & 12k beer bottle

Each hit the NEED of 1st time buyers

“Condominium pricing in DC these days seems like some sort of conspiracy designed to keep

anybody normal and under 35 out of home ownership.

But wait. It is actually possible to buy a place of your own and forget about living at home,

renting or roommates. We’re talking condos that start at $189,000 for studio units.”

Creativity Defined

• Hidden message “We understand your problems and we can help you.”

• Selling idea: Rational or emotional or both.

• Unexpected & relevant.

Inspiration from Customer

Mastermind Card General Motors

Humor in ad…

Eg. Stren…

1. Difference humor & joke (humor more funnier more you listen)

2. Relate to human experience

3. Humor should be central part of product

4. Understand audience sense of humor

5. Have fun with your product but don’t make fun of it

6. Don’t assume your customer are stupid

ADDY….

Opportunity to grow your career in ads…

1000$ Prize.

Let’s back to MMTCS

How can we hit our customer rationally & emotionally via ads… in future

Thank You !Connect with us:

www.mastermindindia.in | info@Mastermindindia.in

Consulting | Training | Staff Training | Placement Services

Creative strategy in advertising

Business

Transcript of Creative strategy in advertising

The Affect of Creative Marketing and Content Advertising ... · The Affect of Creative Marketing and Content Advertising Strategy of . Spending Behavior of Chinese, Japanese, South

design PACKAGING EFFECTIVENESS - PAC Home · strategy Package Design Advertising . ... SPRITE ZERO CREATIVE BRIEF Sleek Urban . ... bolder creative design exploration from which the

7 Advertising Creative

COMMUNICATING WITH THE WORLD CUSTOMER CHAPTER OVERVIEW Global Advertising and Culture Setting the Global Advertising Budget Creative Strategy Global Media.

The Creative Side and Message Strategy Advertising Principles and Practices.

The Advertising Creative Process

Chapter Nine Creative Advertising Strategy. Chapter Nine Objectives Understand the role of advertising agencies and the relationship between agency and.

Chapter eight Creative Strategy and the Creative Process McGraw-Hill/Irwin Essentials of Contemporary Advertising Copyright © 2007 The McGraw-Hill Companies,

The Creative Side & Message Strategy. Advertising… Science and Art Effective Advertising is a combination of Science and Art –Creative DimensionArt –Strategic.

Creative Advertising Strategy: Part 2

The Advertising Creative Brief

Creative Branding And Advertising

Creative and Clever Advertising Part 4- (Ambient Advertising)

Creative Advertising & Advertising Approach Pertemuan 4

Creative Strategy: Planning and Developmentfreeuniversitybd.weebly.com/uploads/4/7/0/6/... · Advertising Campaigns Advertising Campaign A set of interrelated and coordinated integrated

Programmatic Creative Advertising Survey - Jivox · personalized advertising campaigns, sometimes described as programmatic creative advertising. Data is what makes programmatic creative

Creative Advertising Research

Advertising Creative Strategy: Dunkin' Donuts Final Research

Advertising Creative Strategy Final Project

Chapter nine Creative Strategy and the Creative Process McGraw-Hill/Irwin Essentials of Contemporary Advertising Copyright © 2007 The McGraw-Hill Companies,