THE CREATIVE PORTFOLIOOF HEATHER DODGE

Autumn in Cleveland

A walk in Edgewater Park with Coco and Zoe, October 10, 2010. DigiCollage by Heather Dodgeatlantis12@sbcglobal.net

Edgewater Park - reason enough to come home.

The Chicago-trained Copywriter/Producer/Associate Creative Director, who outlived seven ad agencies, numerous clients, and survived the city ruled by Mattress Mack, is back in town and rarin’ to write your clients into a prosperous new year.

SHE’S BA-ACK!

Contact: atlantis12@sbcglobal.net • 216-269-4433

I CAN DO THATOR, HOW IT ALL BEGAN

Mademoiselle, 1976

Promoted to Senior Writer/Producer in six months and Associate Creative Director in two years.

Reinventing

Judging

Producing

STRINGS FOR ART’S SAKEMADE MUSIC A MEGA-ENTERPRISE

Just when parents were telling their kids to get a real job.

NEW PRODUCT INTRODUCTIONRETAIL AND TRADE

BEFORE WALMART, IMPORTS FROM CHINA, AND DIGITAL ANYTHING

Writing, casting and production with art director.

JEANS ARE WORN IN SOME OF THE BEST HOMES IN AMERICA

Pop Quiz - Who was the first President to wear jeans in the White House?

If you don’t know the answer, you’re too young.

Hint: peanut farmer

DIRECT MAIL GRAND OPENING AND MEDICAL TECH B2B

TV COMMERCIAL PRODUCTION

Switzer - writer, producer

Tiger Electronics - writer, original music/lyrics

Sansabelt - writer, producer, original music/lyrics

Captain Kid Peanut Butter - writer, producer

Shedd’s Peanut Butter - writer, producer

Gulbransen Organs - writer, producer

Society Bank - writer, original music/lyrics

McDonald’s - writer, producer

ALL IS FAIR . . . BUT NOT ALWAYS KOSHER

New business pitch print campaign for

True Temper, Carr Liggett Advertising.

Copy Chief/Copywriter, Heather Dodge

Art Director, Russ Hirth

Campaign wins vote of focus groups, but loses to competitor.

TWO MONTHS IN BIRMINGHAM, ALONE AWARD-WINNING CAMPAIGN

I suppose the headline today would be

Bullish. But deadish.

THE AGE OF ART REPRODUCTION MARKETING IN HOUSTON, TX

Scores of collateral brochures, fliers and artist bios. End of typesetting. Start of Apple desktop publishing and creative/economic self-control, circa 1986.

WRITER SWITCHES FROM AD BIZ TO HIGHER ED, CONTINUES MARKETING

Before

After

Art direction and production.

COMPARE FENDER ‘79 TO RICE ’97 -WRITER BRINGS CLIENTS UP-TO-SPEED

Two years later writer gains control of event and its inclusive promotion.

SPEC BRANDING CAMPAIGN FOR HCCS“WE’VE GOT IT”

Rewrote lyrics to Orbison’s “You Got It” and recorded.

FUN TOUTING SPECIAL PEOPLE WITH CUSTOMIZED MUSIC

Rewrote “Candy Man” to “Handy Man” and recorded for Dick’s retirement party.

MORE CREATIVE FUN WITH RETIREMENTS

Rewrote “Thanks for the Memory” to “Thanks for the Circuitry” and recorded with local jazz vocalist. Created PowerPoint album for posterity. Put on the party for Dick.

HOW TO SPOT SOMEONE WHO CAN’T SHAKE THE AD BIZ

Their hobby is inventing new business so they can create the ads for it.

He succeeded, but the photo emulsion that provided beautiful glossy snapshots of life’s events of the 20th century is no match against the ravages of 21st century global storms and floods.

Over 100 years ago George Eastman endeavored “to make the camera as convenient as the pencil.”

KODA-LAMI-NATION :60 TV

Lyric rewrite to Fascinatin’ Rhythm for Kodak and Target business adjunct venture:

Koda-Lami-Nating the moments of your life, you’re encapsulating the total picture.Koda-Lami-Nation – no wind or rain or shine can eliminate them.

They’re lam-inated.Don’t take the chance they’ll all wash away.

Preserve your precious memories today - at Target.Koda-Lami-Nation is yours forever more.

Waterproof collections for everybody.Nevermore to worry. Nevermore to fret.

Koda-Lami-Nated, your photos are set.Don’t wait for your best moments to be swept to sea.

Koda-Lami-Nation will keep them for posterity.

KODAK FOREVER-FOTO-FILMFROM YOUR KODA-OPTIC PRINTER

Then they keep tweaking the business to make it viable, as a means of getting back to the ad biz — simply incorrigible.

Long live happy memories.

So we created a genuine paper bypass.

CAN KODAK LIVE BY BRAND ALONE?VIEW THE NUMBERS

• 1996 - Kodak ranked #1 as America’s Best Brand - peak of film industry

• 1999 - Ranked #16 most valuable brand of global top100, worth $14.8 billion - Interbrand

• 2001 - #27 @ $10.8 billion (Kodak starts selling digital cameras) - 9%

• 2002 - #30 @ $9.6 billion -10%

• 2003 - #34 @ $7.8 billion -19%

• 2004 - #53 @ $5.2 billion - 33%

• 2005 - #62 @ $4.9 billion - 5%

• 2006 - #70 @ $4.4 billion -12%

• 2007 - #82 @ $3.9 billion -12%

• 2008 - #155 - dropped from top 100 list

• 2009 - #182 @ $1.76 billion

• 2010 - 2nd Quarter Revenue $1.569 billion -11% - Cash Balance $1.3 Billion — Revenue from digital businesses $1 billion -6% — Revenue from film, photofinishing, entertainment group $466 million -21%.

EXTREME INVENTION -THE OCEANIC VACUUM CLEANER

Half million square miles

X 2 =

X 2

Pacific trash gyre Marine life extinction

Solution

Roomba robot concept 200,000+ cubic feet

X x# =

RoboCalypso, Inc.

Problem

NOTABLE MENTORS & COLLABORATORS

David Pazdernik - Biddle Advertising, Chicago, IL - Creative Director

Ray Gardner - Albert J. Rosenthal, Chicago, IL - Creative Director

Bob Welke - Albert J. Rosenthal, Chicago, IL - became Creative Director for Leo Burnett, London

Tom Smith - Wyse Advertising, Cleveland, OH - Art Director extraordinaire

CLIENT LIST

American Masters FoundationBabcock & Wilcox - CSCABarton BrandsBeatrice FoodsCentral Bank of the South - ADDYCurtin Matheson ScientificFender StringsGulbransen OrgansHelene CurtisHiltonHoliday Inns - NRA Gold, SilverHouston Community CollegeIcelandairInterfinJolly Rancher Just PantsKeriKoch Industries

Lincoln Savings & Loan MarriottMcDonald’sMister DonutnAbleMD.comPlochman’sRice UniversitySansabeltSearsSociety Bank of ClevelandSW Houston SurgicareSwitzerTiger ElectronicsToshiba Global ImagingTremco Western OceanicXonics

AMARANTH PRODUCTIONS

21st Century Marketing Solutions

Writing the Future into Being

— the amaranth is an imaginary flower that never fades, much like a vision that becomes reality when we nurture its growth

atlantis12@sbcglobal.net • 216-269-4433