Creative and Account

A marriage made in heaven?

We all know the problem…

Deadline?...What deadline?”

“I didn’t read that in the brief!”

“Spell check?.. I thoght youu wer dooing it...”

“Oh… those brand guidelines!”

“He never talks to me…”

So what’s the solution…

Well first, there’s some basic home truths…

• We’re in the communication business, so let’s communicate

• Our work is service based, so let’s remember to serve our clients and their customers professionally

• Respect others’ differences, and work together as a team

• Interpersonal training (Enneagram)

‘How’ can be achieved many ways

EXAMPLES

• Clear agency values that are understood by all – e.g. (Integrity, Community, Committed = Deliver results)

• Clear, structured working practices that are scaleable and tailored

• ‘Honesty’ sessions with clients and colleagues to learn from and move forward

‘What works today has the potential to fail tomorrow.’

Systems that work

• Robust and thorough briefing procedure - give me the freedom of a tight brief. All the information in one placeSeparate copy briefs

Systems that work

Creative Charter

- quality time = quality work

Systems that work

WiP’s and 1st thoughts meetings - It’s everyone’s baby

Systems that work

Job Bags- Keeping track of things

Systems that work

Standalone Creative Services/Traffic Department

Plan ahead, allocate, mobilise the troops, keep a handle on costs

Systems that work

Designated Proof-readerSave time and money

Systems that work

‘Pink slip’ sign offResponsibility!!

Systems that work

Suggestion BoxLet your thoughts be known

Systems that work• Robust and thorough briefing procedure

- give me the freedom of a tight brief. All the information in one place• Creative Charter

- quality time = quality work• WiP’s and 1st thoughts meetings

- It’s everyone’s baby• Job Bags• - give me the freedom of a tight brief• Standalone Traffic Department • Proof-reader• ‘Pink slip’ sign off• Suggestion Box

Production, Design and Studio Departments

- making it all happen

• Include from the outset• Inform studio as soon as possible ‘cos

they have very narrow windows of time• Continually keep them in the loop• Clarity of information in measured

amounts (not bits and pieces)

STAY TOGETHER FOREVERKeeping your relationship healthy

• Work at it• Keep communicating• Be flexible when necessary• Mutual respect• See the other person’s point of view• Have fun – enjoy each other’s company

REMEMBER…

DIVORCE IS EXPENSIVE!

Any Questions?