Post on 13-Jan-2016
CREATION OF A BLACK SEA NETWORK FOR SUSTAINABLE TOURISM DEVELOPMENT IN BULGARIA, ROMANIA, UKRAINE, MOLDOVA
AND GEORGIA (BS TOURISM NET)
Preliminary Results of Stakeholders Investigation Georgia
Network meeting 2Chisinau, Moldova, 24-25 February 2014
G.Meladze, N. Pavliashvili, M.Varshanidze, O.Margvelashvili,K.Bilashvili, V.Trapaidze, N. Begalishvili, N.Tsintsadze
The Questionnaires were distributed within the stakeholders of Ajara region of the Black Sea, on 07-15 of February, 17 respodents (mainly from Batumi), answered on questions. On the following slides below, we tried to make the preliminary analysis of the results, at a moment:
Travel agent Catering Transportation Accomodation0
1020304050
29.423.5
5.9
41.2
N2. Type of company activities %
Accomodation Catering Rent services0
102030405060708090 87.5
6.3 6.3
N3. Types of services provided %
Head
Top management
Key personal (marketing manager, operations manager)
0 10 20 30 40 50 60 70
58.8
11.8
29.4
N4. Your position in the organization %
70.6
29.4
N5. Forms of ownership %
PrivateGovernmentNGOPrivete enterpreneur
37.5
25.0
25.0
6.36.3
N6. Number of employees%
1-1010-2525-5050-100>100
Up to 100 000 EUR
100 000 Eur-1000 000
>1 000 000 EUR
0 10 20 30 40 50 60 70 80 90
86.7
6.7
6.7
N7 Company annual income%
Up to 1000
1000-2000 2000-5000 5000-10000
>1000005
101520253035
18.8
31.325.0
18.8
6.3
N8. Number of tourists per year %
<16
16-25
25-35
35-50
50-60
60-80
0 5 10 15 20 25 30
10.4
12.5
25.0
27.1
14.6
10.4
N9 Age structure of tourists%
%
Age group
<100 euro
100-1000
1000-5000
>5000
0 10 20 30 40 50 60 70 80
75.0
18.8
6.3
0.0
N10. Average tourists spending %
Local National Foreign Local, national, foreign
Local, foreign National, Foreign
0
10
20
30
40 36.0
4.0
24.020.0
12.0
4.0
N11. Places of tourist origin %
1-5 5-10 10-20 20-30 30-50 >500
10
20
30
4042.9
28.6
7.1
0.0
14.3
7.1
N12. Number of tours available %
Black sea coast
Kaxeti
Mountainous Ajara
Svaneti
Tusheti
0 5 10 15 20 25 30 35 40 45
40.0
20.0
20.0
15.0
5.0
N13. Most popular geographical directions %
SightseengHistorical
MarineNature
WalkingEthnographical
GastronomicSports tourism
Events tourism (musical, historical)Religious
Art festivalsMedical tourism
EducationalClimbing
Skiing
0 2 4 6 8 10 12 14
13.013.0
10.98.78.78.7
6.54.34.34.34.34.3
2.22.22.2
N14. What types of tours do you provide %
Events tourism (musical, historical)Sightseeng
Art festivalsMarine
HistoricalSports tourism
WalkingBiking
EthnographicalSkiingNature
GastronomicEducational
Medical tourismScuba diving
ClimbingReligious
RecreationalTechnogenicBirdwatching
Geological
0 1 2 3 4 5 6 7 8 9 10
9.8
9.0
9.0
7.5
6.0
6.0
5.3
5.3
5.3
4.5
4.5
4.5
3.8
3.8
3.8
3.0
3.0
2.3
1.5
1.5
0.8
N15. In your opinion, what types of tours need to be provided in the future (in your country, region, city)
%
1-2 2-3 3-5 5>0
10
20
30
40
50
0.0
11.8
41.2
47.1
N16 How many destination must be included in the tour?
%
23.5
35.3
17.6
23.5
N17. How many countries must be uncluded in the tour?
%1 country
2 countries
3 countries
4 countries
Turkey
Moldova
Romania
Bulgaria
Russia
Ukraine
0 5 10 15 20 25 30 35
2.7
10.8
13.5
18.9
21.6
32.4
N18. Please choose three most preferable variants of countries involved in the tour?
%
0
5
10
15
20
25
30
35
13.6 13.6 13.6
27.3
31.8
N19. To provide a tour you need %
investments information legal assistance0
10
20
30
40
50
6046.7
53.3
0.0
N20. What kind of assistance is needed for your company
%
8.1
32.4
32.4
27.0
N21 Black Sea tourism strategy priorities %
institutional
marketing (new tours)
investment (new sources)
information (technology)
Respondents added the comments to the information given above, as follow: - It is nessessary to increase the level of service, that , for now, is not sufficient enough;- More diversified information is needed to be provided to the tourists about Georgia touristic resources as well, as to participate in the international exhibitions; - The touristic resources of Zemo (mountainous ) Ajara region, that closely (within 40-80 km) adjust the coastal zone of the Black Sea and where more services can be provided (e.g. horse riding, rural tourism etc.) - It is desirable to organise the trainings, aiming to increase the skills of service personnel;- With the goal to prolong the holiday season, it is nessessary to create appropriate infrastructure securing the touristic interest during the period, other than summer time (e.g. in the case rainy weather etc.)
Thank You !