Creating the image for YOU that matches how you want

others to perceive YOU

Judgements

What’s all this fuss about image? 

Why should I botherabout my appearance at work, surely it’s the quality and output of my work that really matters?  

People should appreciateme for who I am on the inside, not for my clothes, or the way I do my hair.   

I’m unique, an individual andI am not going to let anyone dictate how I should look or behave. If they don’t like me for who I am, that’s their problem.   

Appearances matter

In order to suitably impress we must comfort others on four levels

CredibilityLikeabilityPersonal AttractivenessConfidence

Dale G. Leathers (Social Psychologist)

Impression Management is about knowing–

Who you are;How you see yourself;How others see you; using

Effects us physically, emotionally and psychologically

Contrast is key –

High Medium Low

Vertical body shape

Horizontalbody shape

Vertical body shape

Horizontalbody shape

The element that reflects your personality

Classic / ElegantCreative / DramaticCasual / RelaxedFeminine

Personal Brand

The connection of all elements - colour, shape, style as well as behaviour

How people seeyou

A promise

Creating the image for YOU that matches how you want

others to perceive YOU

Susan Williamsz Image Stylist www.szdesigns.com.au