Post on 20-May-2020
Creating Successful
Integrated Content Social
Media Campaigns National Geographic Travel, @natgeotravel
Andrea Leitch, @andrealeitch
Digital Travel
Expeditions
Travel Books
Unique Lodges
Great Courses
Traveler Photo Seminars
Traveler Magazine
Maps
National Geographic Travel: Who We Are
Digital Travel Features • Best Trips Seasonal/Best of
the World
• Traveler Photo Contest
• Travel 365
• Top 10 lists
• Your Shot galleries
• National Parks
• Guides
• On Assignment/Nomads
• Road Trips
• User-Generated Content
– I Heart My: City, National Park, Island
– Reader Recommendations
3
National Geographic Travel Social Media: Follow Us
National Geographic Travel
3.7M @NatGeoTravel
1.4M @NatGeoTravel
2.1M
National Geographic Travel
6.3K Nat Geo Travel
38K Nat Geo Travel
70K
Where the Locals Go
MONTANA
Building
Excitement
Behind the Scenes in
Montana:
Google+ Hangouts On Air
User-Generated Content:
Readers’ Picks
Best Trips
30 Years of Traveler
Photography
Disney Parks and Emirates
38.7K likes
33.5K likes
Showcase Your Expertise
On Assignment Blog
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Robert Reid
Urban Insider Annie Fitzsimmons
Generate Buzz
Pick Your Platform Instagram • Behind the Scenes/From the Field • Hashtag Assignments • Video • Contests
Twitter • Q&A Twitter Chats • Quotes • Photos/Graphics • Hashtag Assignments • Engage
Facebook • Photos/Infographics • Video • Readers’ Responses
Tumblr • Gifs • Photos • Reblogging
Pinterest • Travel-Themed Boards • Infographics
The Big 3:
Social Media as a Source for UGC
Grow Your Community
Get Everyone Involved