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Creating and Marketing The Blog

Yousif Magdi

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Content Getting Started Steps in Creating a Blog The Blog Design The Content Spreading The Word

In the end of this presentation you should know how to start a blog, pick an effective design, organize your content and make use of social networks to get traffic.

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Getting Started Creating a blog is a simple 4 steps process.

STEP 1: Choose a Platform Popular Blogging Platforms

Blogger Wordpress Tumblr

STEP 2: Make an Account STEP 3: Pick a Title and Template STEP 4: Start Posting.

Creating a blog is totally Free

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Getting Started

www.blogger.com www.wordpress.com www.tumblr.com

bornvirtual.com

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Getting Started www.yourname.blogspot.com www.yourname.wordpress.com www.yourname.tumblr.com

www.yourname.com $10.99/Year on 1and1.com

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Getting Started

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Getting Started

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Marketing The blog Core Factors affecting Marketing your Blog

The Blog Design The Content Spreading the Word

The Blog is about the Content, Creating valuable content should be your main focus.

Poor Blog Designs can push away people trying to read your blog, even if the content was great.

Don’t just write and Article and leave it there, Let people know About it.

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The Blog Design

The better your design, the easier it is for people to access the information they want. And the easier that is, the more often they’ll come back.

Tristan, Theblacklight.com

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The Blog Design Font Navigation Template

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The Blog Design Font

Make the Font Easy to Read Make the Font size big enough to read. Use a maximum of 3 fonts. One for the Logo, one

for the Title and one for the content. Choose the correct font for you blog

BloggingBookshelf.com

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The Blog Design

backtoherroots.com

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The Blog Design Cont. Dark text on a Light background is easier to

read than Light text on a Dark background.

http://uxmovement.com

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The Blog Design Cont. Navigation

Search Box Archive Recommended/Related Posts Labels

Templates Personalize and Customize Templates. Make your own header and background. Simplicity is Beautiful. Don’t Overuse the Gadgets

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The Blog Design Cont.

Header

Page

Blog Posts

Gadget

Page Page

Gadget

Gadget

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The Content

Pages About Me Page

Tell your readers/visitors who you are. Contact Me Page

Make it easy for your readers to contact you.

webdesignledger.com

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The Content Cont. The Posts

Target a Specific readership. Language

Use Images. An image make the post

easier and more interesting to read.

Have short paragraphs. Make the post easy to scan.

Write content you are passionate about.

Write on a regular basis if possible.

bbc.com

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The Content Cont. The Posts

Be honest, provide links that support your opinion if possible.

Make your links visible. Make sure your title

interesting. SEO. (Search Engine

Optimization).

backtoherroots.com

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The Content Cont. Search engine optimization (SEO) is the

process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. Wikipedia

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The Content Cont. People on internet

Help News Entertainment

prosofteng.com

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The Content Cont.

How to enjoy your Stay in Sudan Best 3 Restaurants in Sudan 5 Reasons to visit Sudan

news.bbcimg.co.uk

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Spreading The Word RSS Feed Blog Directories Social Networks

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Spreading The Word RSS Feed (Rich Site Summary)

RSS Feed allows you to see when new posts have been added to a blog without having to visit it.

A link that lists a summary of your latest posts. http://yourblogaddress.blogspot.com/feeds/posts/

default Why RSS is important? How to read RSS? Email Subscription and RSS! Google FeedBurner

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Spreading The Word Blog Directories

Technorati Blogflux Blogarama

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Spreading The Word

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Spreading The Word Update your Social

Network with your latest post.

twitterfeed.com

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Spreading The Word

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Spreading The Word

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Questions?