Creating a Digital Personality

Are You There Internet?

It’s Me, Joey

Are You There Internet?

It’s Me, Joey

Joey Strawn Industrial Strength Marketing 12/5/12

Joey Strawn #NossiSocial12 12/5/12

DigitalPersonality

...the online representation of your work or brand, perceived by your audience through social media

channels, and cultivated through strategy and content.

Digital Personality is...

Brand vsDigital

Personality

Your Brand is something you are; your Digital Personality is something

your Brand uses to connect with your audience.

What’s it all ABOUT?

Gary Vaynerchuk

• Entrepreneur• Wine Library TV Host• Author• NY Jets Fan• Possibly Crazy

It’s about ATTITUDE.

Old Spice

• Started in 1938• Sells grooming products• Ran successful SM campaign in 2010• Real-Time Case Study of Social Media response

* The Old Spice Guy Twitter/Youtube campaign was one of the fastest growing Internet video campaigns of

all time.

It’s about RESULTS.

The Pioneer Woman

• City woman turned rancher’s wife• Blogger• Photographer• Cookbook Author• Has legions of dedicated followers

It’s about CONNECTIONS.

When you hold true to your DigitalPersonality, opportunities come to

Because people do business

with people they Trust

*Results from the 2010 Edelman Trust Barometer

U.S Trust in Business & Business Performance

* From Edelman Trust Barometer

Once you solidify your targets’trust, it’s hard for your others

to break in, but you must keep earning that trust.

It’s EASY

People do business with people.They want to know YOU.

Your potentials cansmell it a mile away. They want to workwith someone who caresand someone who isgenuine.

How To Find Your Digital Personality?

Act - Building a strategy to know where to act.

Interact - How to act once there.

React - What to do when you loose control.

1. ACT

What goes into producing a great play?

• Setting - Twitter, Facebook, Youtube, Blogs, etc.

•Characters – Your audience.

• Script - Your work.

What is Content?Tweet:

Facebook:

What is Content?

Your Content is Your Voice

So what do I do?

CreateEveryDay

2. INTERACT

Show people you care about themand they’ll not only love yourwork, they’ll tell their friends.

So what do I do?

Give People Reasons To Talk

This has been one of the most popular Facebook post I’ve made in the past year:

* Note: “Roll off the top” is the correct answer

Places You Can Interact With Your Universe

3. REACT

React with

Immediacy andSympathy

So what do I do?

Interact

How Do I Get Noticed?

Create a Great Website

Search Engine Optimization

Facebook

• Create a Facebook Page for your art

• Design a professional-looking cover image

• Do something every day

• Post Pictures

• Ask Questions

• Comment Back

Facebook

Twitter

• Use Twitter

• Design a professional-looking

avatar/background

• Utilize the service

• Tweet

• Use Hashtags

• Retweet

Twitter

• Use LinkedIn

Questions?

Joey Strawn #W180 Dec. 7, 2010 Joey Strawn #NossiSocial12 12/5/12

Contact Me

Joey Strawn

Twitter: @joey_strawn

www.joeystrawn.com

Email: jstrawn@marketstrong.net

*or, search “Joey Strawn” in Facebook or LinkedIn

Creating a Digital Personality

Education

Transcript of Creating a Digital Personality

NEFLIN: Creating Digital Ads

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