Creating A Business Presence on Facebook

Presented by:Maria Vogeler

Creating an Online Presence

• Website Do’s and Don’ts• Creating an Online Strategy• Creating a Business Presence on Facebook• Creating a Business Presence on Pinterest• LinkedIn• Twitter• Google Analytics

Why Facebook?

FB Stats

• 900 Million Users• More than 50% Log on every day• 57 Million Businesses have a Facebook Page• It’s where your customers are!

My Kids Are On Facebook!

What to Expect Today

• Difference between Personal and Business FB Page

• How to Build a Business or “Fan” Page• How to Admin your page• Tips on How, When, What to Post• Basic explanation on using FB Insights

Personal vs. Business

• Business or “Fan” Page– Other people/pages “Like” you– Unlimited # of likes– Can go viral because friends of you fans see your posts– Can Advertise your Page– Can Run promotions/contests on your page

• Personal Page– “Friend” someone vs. liking a page– Send emails to their “friends” Facebook accounts– See updates from those friends– Limited to 5000 friends

How to Build A Page

• Must have a personal account, personal FB page in order to build a Fan Page

Facebook Page Decoded

Steps:

• Login with Personal account• Go to “pages” and click “Create Page”• Follow Prompts

Create Page

What’s in a Name?

• Page name is searchable – make it count!• Can only Change Page name 1 time• Make it recognizable• This is your Branding; Your Identity

Admin Panel

Cover Photo

• 851 x 315 pixels• Portrays your Image; your brand• Make a statement

Profile Image

• 180 x 180 pixels• Branded• Will display each time your post a status,

comment, like, etc.

About Section

• Category will determine layout• #1 item is to have your Website URL visible• Short, concise description

About Info

Custom App Tabs

3rd Party Apps

• Shortstack• Lujure• WildFire• WooBox

Work It!

• How to Post• Highlight a Post• Pin a Post• Schedule a Post• Date a Post

When to Post

• Industry Dependent• Experiment• Studies show engagement highest on

Thursday and Friday• 86% of posts are made M-F• Best time – 1pm to 4pm• Worst time – 8pm to 8am

What to Post

• 80/20 Rule• 70/10/10• Industry News• How to’s• Upcoming Events• Personalize your Business

Content• Know your audience – speak to them• Help them see that you understand them/their

needs – share stories from other clients• Create a WOW experience for your audience –

give them something unexpected• Use CTAs (call to action) – ask for the “like”, a

comment, to share with friends• Entice them to Want to stay in touch with you

Content (cont.)

• Videos – keep them short/entertaining/informative

• Give value – tips/educational info/coupons• Links

Posting Stats

• Photos receive 39% higher engagement• Shorter posts receive 23% higher engagement• Emoticons garner 33% more interaction• Questions receive nearly 100% more

comments than a non-question post

Types of Questions

Time Management!

• What type of content will you be posting?• How many times per week?• Who within your organization will be

responsible for posting?• Set a time limit• Monitor/track your activity

Facebook Insights

• How to view Insights• What does it mean

Track Your Results

• Measure your growth and success• See what’s working and what isn’t• Do more of what is working• Stop wasting time on what is not working• Monitor who’s talking about you• See what type of traffic is being driven to your

website• See which posts have the highest/lowest

engagement

How I can Help You

Social Site EvaluationsProfile Setup & Optimization

Training on How to use the Social SitesMonthly Management Packages

Next Webinar – October 15th

Creating a Business Presence on Pinterest• Difference between Business/Personal Page• How to set up/optimize a Business Page

• Ways to Engage your Audience

Connect with Me!

Maria’s Contact Info:maria@mariavonline.comwww.facebook.com/mariavonlinewww.twitter.com/mariavonlinewww.pinterest.com/mariavonlinewww.linkedin.com/in/maria.vogeler

Comments/Questions