Create Once, Publish Everywhere

What we’ll cover today

Hi-Fi Klubben

We all facethe same reality

COPE

Content distribution

5 key elements

Multiple formats

5 key elements

5 key elements

5 key elements

5 key elements

Content strategy

Hi-Fi Klubben

Key Drivers

Constructed narrative to aid research

Constructed narrative to aid research

Tag it!

Reusable chunksin multiple formats

with meaningful metadata

Help editors focus on

down with silos,up with people

Start small,show value

Go forth and COPE!

Thanks :)