CREATE A FACEBOOK FAN PAGE THAT SELLS STUFF

By: Jason Stambaugh, Wevival

Introduction

SOCIAL MEDIA, MARKETING AND WEB STRATEGY FIRM

Wevival

ONLINE PLATFORM BUILDING

Wevival

ONLINE PLATFORM BUILDINGSOCIAL MEDIA COACHING

Wevival

Wevival

www.wevival.com

jason@wevival.com

@jaytheson

Contact Us

WHAT IS A BUSINESS FACEBOOK FAN PAGE FOR?

Sell Stuff.

The Basics

YOUR FAN PAGE

ISN’T WORKING.

The Basics

5 REASONS YOUR FAN PAGE ISN’T SELLING STUFF(1) You don’t have a fan page.

(2) You don’t have any fans.

(3) You don’t post any updates.

(4) You have crappy graphics.

(5) You only talk about yourself.The Basics

KEY BRANDING AREAThe Basics

TIMELINEThe Basics

COVER PHOTOAnatomy

Cover Photo(851x315 pixels)

PROFILE PICTUREProfile Photo (180x180 pixels)

Anatomy

ABOUT INFORMATIONAbout (essential information)

Anatomy

APPS AND VIEWS

Apps and Views *App and View Photos (111x74 pixels)*

Anatomy

MESSAGESFacebook Messaging Tool

Anatomy

POSTS (AKA CONTENT)Timeline

Share Text, Links, Photos, Videos, Events, Milestones, and Surveys

TIMELINE Timeline

Navigation

FRIENDS & USER ACTIVITYTimeline

(1) Friends who like the page (2) What people are saying

(1)

(2)

PIN POSTSTimeline

Pinned Posts (aka featured post)

*7 days*

HIGHLIGHTED POSTSTimeline

Highlighted Post

MILESTONESMilestone (photo 843x403 pixels)

Timeline

THE PATH TO SELLING STUFF ON YOUR FAN PAGE(1) Create and style your fan page.

(2) Get fans through invites, ads & contests.

(3) Post great content every day (strategy).

(4) Measure your progress & tweak content.

(5) Engage and build your personal network.Sell Stuff.

STYLE YOUR FAN PAGESell Stuff.

BUILD YOUR FAN BASESell Stuff.

GREAT CONTENTSell Stuff.

MEASURE YOUR PROGRESSSell Stuff.

PERSONAL NETWORKSell Stuff.

HELPFUL TACTICS

(1) Like brands, businesses, & customers.

(2) Post your blogs and site pages.

(3) Run contests & giveaways.

(4) Share content from other sites and pages.

(5) Promote partners, customers, & causes.Tactics

LIKE OTHER PAGESTactics

SHARE YOUR CONTENTTactics

CONTESTS & GIVEAWAYSTactics

SHARE “OTHER” CONTENTTactics

PROMOTE OTHERSTactics

DAILY CHECKLIST

Post daily on fan page (think customer)

Capture and share photos of your work

Respond to comments and messages

Post daily on personal page and interact with your friends

Checklist

LIVE PREVIEWLive!

Need some help?jason@wevival.com