Crave Re Branding Etc

Post on 28-Nov-2014

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This is a presentation showcasing before and after branding work by the old team at Crave, Inc. ((( R.I.P. ))) as well as new brand creation for food and beverage clients.

Transcript of Crave Re Branding Etc

T H E F O O D P A C K A G I N G D E S I G N A G E N C YW W W . C R A V E B R A N D S . C O M

Crave is the food packaging design agency for brand marketers and retailers. We leverage creativity, design talents and social media tohelp our clients attract, influence and dominate.

welcome to food brand utopia

gaeryBEFORE + AFTER

HARVEST LARK | BEFORE

HARVEST LARK | AFTER

WALMART BAKERY | BEFORE

WALMART BAKERY | AFTER

before

after

CRAVE ALSO REDESIGNED PACKAGING CONTAINERSTO IMPROVE APPETITE APPEAL, ENVIRONMENTAL IMPACT

AND TO HELP ELEVATE THE PERCEIVED VALUE

SUGAR PLUM FAIRY | BEFORE

CLIENT ONLY HAD PRIVATE LABEL PRODUCT BRANDING BEFORE(WHOLE FOODS & TRADER JOE’S)

SUGAR PLUM FAIRY | AFTER

WALMART BEEF | BEFORE( B R A C E Y O U R S E L F )

Discover : Genuine Steak House Current Brand State

WALMART BEEF | AFTER

CRAVE ART DIRECTED THE FOOD STYLEDPHOTOGRAPHY AND IN STORE SIGNAGE

FARMDALE CREAMERY | BEFORE

FARMDALE CREAMERY | AFTER

ORGANIC COTTAGE | BEFORE

Discover : Organic Cottage Existing Logo & Business Card

ORGANIC COTTAGE | AFTER

NEW BRAND CREATION

FRENCH PANEL FORCOSTCO CANADA

our brand design process

DISCOVER +DEFINE

DESIGN +REFINE

PRODUCE +INTEGRATE

• Brand Creation

• Brand Refreshment

• Brand Integration

WHAT WE DO

Brand Creation• research• brand id strategy• naming• identity creation• packaging graphic design• structural

packaging design• brand id guidelines

WHAT WE DO

Brand Refreshment• research• visual brand

repositioning strategy• identity redesign• packaging graphic

redesign• structural redesign

WHAT WE DO

WHAT WE DO Brand Integration• in-store signage &

merchandising design• social media campaigns• web design &

development• sales & marketing

print collateral• trade show marketing• b2b marketing campaigns

OUR FOCUS Food & Beverage• multi-channel

experience• multi-category

experience• appetite appeal

experts• award-winning

T H E F O O D P A C K A G I N G D E S I G N A G E N C YW W W . C R A V E B R A N D S . C O M